27 May 2017

Dubai, UAE - In the year of giving, du continues its support of communities this Ramadan, and that includes demonstrating ways that #kindnessliveson for its new and existing customers through sharing, and goodwill. In the spirit of Ramadan, du is placing the family firmly at the centre with its seasonal specials: giving free movies to its home customers, discounting postpaid mobile plans monthly fees for families, launching exceptional prepaid data deals whilst also offering a Ramadan Athan and Duaa caller pack.

For you and your family:

du Post Paid customers can take advantage of the du Family discount of up to 25% off on monthly fees when  activating additional lines with data contracts under their account . This is available to all new postpaid customers buying 2 or more postpaid plans, and existing postpaid and home customers activating additional new lines under their account.

Best Data Deal for our prepaid customers:

Our valued prepaid customers can also enjoy fantastic data deals by simply dialling *055#.

Enjoy your time at home:

As part of its Ramadan offering, du is giving new and existing home customers free access to Movies found in their Movie Store from May 27 to June 25, 2017 – customers can access these by pressing the VOD button on the du TV remote and choosing the Ramadan folder. Moreover, if customers subscribe to any OSN Package during the month of Ramadan they will get 3 months for free.

Ramadan Athan and Duaa Caller Pack:

For customers who wish to hear and share the spirit of goodwill, du’s Caller tune Islamic Pack delivers Azaan Tune and Dua Shuffle for just AED 0.35 per day. Callers will hear the Azaan during prayer times and different kinds of duaa at all other times. Subscribers can activate Islamic Caller Tune Pack by sending “Islamic” to “1560”.

“This Ramadan we want to demonstrate how kindness extends beyond simply giving, it is about enabling different people to come together and empowering families to spend quality time in each other’s company. We’ve listened to our customers and have tailored these special offers to appeal directly to their unique needs during this festive period of reflection,” said Fahad Al Hassawi, Chief Commercial Officer, du. “We truly expect the combination of new and value-added offers to reflect our customer’s Ramadan habits and make this a memorable time for the whole family, so that #kindnessliveson.”

For more information about du’s incredible offers please visit www.du.ae.  

About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971559367045
Email: saugat.chatterjee@du.ae  

Layal Dalal
Communications Manager
MSLGROUP
M:+971 55 980 3757
Email: layal.dalal@mslgroup.com  

© Press Release 2017