Landmark Dubai hotel says 87% occupancy a positive indicator for the year ahead
Dubai, April 30, 2012: Kempinski Hotel Mall of the Emirates announced occupancy in the first quarter of 2012 was on par with peak years, a very positive indicator for the year ahead.
In line with reports from key industry sources such as STR Global, Kempinski Hotel Mall of the Emirates announced that occupancy during the first quarter stood at 87% YTD with an average room rate of AED 1,200
The hotel's spacious Grand Deluxe Rooms - one of the city's largest room offerings - continued to be the most popular room product especially among guests travelling with families. The hotel noted that the online bookings were up - now constituting 30% of all booking channels - with the hotel's special offers enjoying popularity especially among guests looking for high value packages.
Given the hotel's unique position as the only alpine-themed hotel in the midst of a desert, Kempinski Hotel Mall of the Emirates' "Snowy Desert" package, offering access to the adjacent Snow Park at Ski Dubai, was the package most in demand.
"Tourism indicators on the whole for Dubai have been very upbeat in the first quarter of 2012 and this has been reflected in strong occupancy figures for the first four months of the year, a trend we hope to maintain over the coming months," said Alejandro Bernabé, General Manager Kempinski Hotel Mall of the Emirates. "Dubai as a destination is fortunate as it will stand to benefit from intra-regional travel during Ramadan this summer as GCC travellers tend to avoid heading out of the region due to cultural and religious sensitivities. Our key feeder markets continue to be the GCC - Kuwaitis, Saudis, Qataris and business travellers from Abu Dhabi in the city for extended periods, and this is unlikely to change over the summer months in particular."
About Kempinski Hotel Mall of the Emirates:
A luxurious alpine retreat in the heart of the Middle East's most glamorous and cosmopolitan city, Kempinski Hotel Mall of the Emirates has brought the magic of winter to Dubai. The elegant hotel is one of Kempinski's most unique city properties, combining exciting shopping, entertainment and dining options with lavish accommodation, including 15 spacious but cosy Ski Chalets overlooking one of the world's largest indoor ski slopes.
About Kempinski Hotels:
Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 72 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotels.
To book or for further information visit
www.kempinski.com/dubai • www.kempinski.com/press • www.globalhotelalliance.com
Issued by:Haitham Assem • Marketing Communications Manager • Kempinski Hotel Mall of the Emirates • Sheikh Zayed Road • 120679 Dubai • United Arab Emirates
Tel +971 4 341 00 00 • Fax +971 341 45 00 • Mobile +971 50 640 5904
haitham.assem@kempinski.com • www.kempinski.com/press • www.kempinski.com/dubai
© Press Release 2012
