Opening its first restaurant in Bangalore
DUBAI, UAE and India - Just Falafel's food journey continues with the next chapter of the story unfolding in India. The street food provider is tying up with well-known property developer and hospitality company Prism Properties to launch its first restaurant in Bangalore. Moving into the Indian market in such an important location cements Just Falafel's ambitions to enter the dynamic market.
Bangalore known as the Silicon Valley of India is very cosmopolitan with its huge growing global community. The population's demand for new restaurants is growing at a fast pace, reflecting the appetite for eating out in India. The city's reputation for its trendy lifestyles is the perfect fit for Just Falafel's fast casual dining concept that provides artisanal street food in upmarket surroundings. The restaurant is sure to be a hit with the growing young and hip professional market that frequents the city and its tech parks that are major IT business hubs.
Prism Properties which is a prominent property developer in Southern India, that has diversified into the hospitality market with its subsidiary "Courtyard hotels and Resorts" and "Earth First Foods" is an experienced operator with excellent knowledge of the Bangalore market. This tie up with Just Falafel is the next step of the company's plan to enter into the food and beverage arena, given the huge demand that is being seen in the sector. Just Falafel's core brand values of "Good food served fast" in an authentic, healthy way is very appealing for the burgeoning fast casual dining market that is set to expand significantly in the country.
Bangalore, also known as the Garden City of India, due to its abundance of trees and fertile plains which will be an excellent location to source the local ingredients that are such an ingrained part of Just Falafel's philosophy.
Just Falafel will offer its core menu, but will also infuse the flavours of Bangalore to deliver a truly authentic street food offering to its new customers.
Director of operations Suvidh Chordia, is excited to begin the food journey with Just Falafel as he sees the "growing demand for eating healthy, organic and wholesome food making Just Falafel an attractive brand for the Indian market" and is looking forward to welcoming customers to its first restaurant in Bangalore.
Mohamad Bitar founder of Just Falafel is well acquainted with the Indian market with his wife Reema Shetty, who co-founded the Just Falafel, hailing from the country. He says
"Since the beginning it has been our dream to deliver old world flavours derived from the street to a global audience. We are delighted to introduce our ethically sourced ingredients that are the base of our healthy, nutritious cuisine"
Just Falafel, a brand that stands for justice in all that it does, is expanding internationally and is set to roll out in 18 countries across the globe. With it being the number 1 Falafel franchise in the world its entry into the Indian market marks an exciting next phase for its global expansion.
Visit://www.facebook.com/JustFalafel for more information.
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About Just Falafel:
Established in 2007, Just Falafel's vision is to create specialised centres of excellence in fast food, elevating the status of the falafel from the Middle East to a global phenomenon, while keeping in mind superior quality, taste, and value. Just Falafel focuses on bringing all ethnic varieties of falafel under one roof, around the Middle East and around the world.
As an authentic, vegetarian, ethnic, nutritional and healthy alternative to the usual fast food options, Just Falafel received a number of awards and nominations for its achievements. In 2013, it was awarded the top rank in the Dubai SME 100 and "Business of the Year" by the Gulf Capital SME Info Award.
For more information, visit: www.justfalafel.com
Press Information:
Nerry Toledo
The Portsmouth Group
T: +971 4 369 3575
E: nerry.toledo@theportsmouthgroup.com
© Press Release 2014
