Pioneering product utilizes the latest paint technology to offer ladies and end-users luxurious emulsion paints that are cleanable, neutral-scent and long-lasting

Amman, August 3rd, 2008 - Jotun Paints, one of the world's leading producers and suppliers of paints, coatings and powder coatings, has launched the 'Lady' interior brand in Jordan in response to the increasing participation of ladies in their homes.

The launch of the new interior brand comes after two years of extensive research at the regional Dubai-based R&D laboratory of Jotun, in close collaboration with Jotun Norway, to come up with an interior paint brand which provides an unrivalled home painting solution.

Mr. Shadi Anabtawi, CEO Jotun Jordan, stated, "Jotun conducted a study to identify the priorities for the decision-maker in the home when buying and using paints. The study covered a number of Arab countries revealing the three most important features, which includes being easy to clean and washable, the scent and the longevity of the color." He added, "Jotun allocated a significant amount of our annual budget to R&D over the last two years to come up with the Lady brand that is aimed at ladies and their families, to offer a convenient and cost-effective tool that will enable them to change the look of their homes as often as they want."

Discerning female consumers and families now have high-quality acrylic paints in a beautiful matt finish that offers unique benefits that no other paint in the market can provide-- easy clean, neutral scent and color last. Cleaning stains and dirt off painted walls will not leave any spots or affect the quality of the paint finishing. Further, the solvent-free paints do not leave any trace of odor after 6 hours of application, and the colors are guaranteed to last for years.

Anabtawi went on to say, "We recognize the ever-increasing role of ladies in their homes; they take a more active part in deciding the color of the paints used in their houses and are more informed and skilled in the decoration of the home."

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About Jotun Paints:
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the recently opened plant in the Al Quoz area of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.

Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes Decorative, Protective, Marine, Floor/Concrete Protection and Intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

For more information, please contact:
Yasmin Sati
Account Officer
iRelations
Tel: +9626 461 1014
Fax: +9626 461 1018
Email: Yasmin@irelations.com.jo

© Press Release 2008