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Dubai: JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries across the Middle East, Europe, Asia, and United States, has started to aggressively expand its services across the globe. With an aim to do what is necessary to consolidate its foothold within global digital, advertising and technology markets, JGroup released a corporate TV commercial on CNN announcing its arrival and being the media gateway to brands, advertisers and publishers to the Middle East.
JGroup is led by serial entrepreneur Imad Jomaa, who established the conglomerate in 2003, with an aim to connect people and businesses with endless possibilities and opportunities through innovative ideas and technology. To meet this commitment, JGroup recently announced an investment of $15 million in FoxPush, Middle East’s first company to provide a full-stack solution for publishers and digital advertisers. Together with FoxPush, JGroup launched a programmatic performance technology platform that delivers qualified leads to brands with an aim to increase the performance and efficiency of their targeted digital campaigns. Following this investment, JGroup launched world’s first Arabic Demand-side Platform, which will be accessible from January 2021 and will include Cost per Action (CPA) and Cost per Lead (CPL) buying models to cater to the length and breadth of unique and targeted requirements of the brands and offer programmatic direct buy solutions to customers. JGroup also established Contour Media in the UAE and expects to gain 15% of the digital advertising market share in the country within one year.
Multiple investments in companies based in the United States and United Kingdom will follow in the near future. The TV commercial broadcasted primetime on CNN from November 04-05, 2020 introduces the scope of opportunities JGroup intends to provide businesses through its services, products and solutions.
“Investments have always been a forte of JGroup” said Imad Jomaa, Founder and President of JGroup. “We invest in platforms, products, solutions and companies that take us closer to our business goal, which is to ensure we achieve service excellence when it comes to our customers across the globe. We intend to be at the forefront of innovation within the advertising agency and support technology companies that are forging paths for the betterment of the whole community. With this aim in mind, we have created an investment pipeline that allows us to achieve new milestones and helps us advance on our business roadmap” he further stated.
JGroup is working across all its subsidiaries and with its current partners to make a quantum leap into ensuring a stronger global presence.
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About JGroup
JGROUP is a regional group founded and Headed by Imad Jomaa. It incorporates companies located throughout the Middle East, United Kingdom, and the United States. Aiming at encompassing diverse business fields, the group’s business scope involves Media, Technology, AI, BIG DATA, Advertising, Production, Printing, Sports, Real Estate Construction and Development, Health, and Beauty.
PR Contact
Audrey Fernandes
FleishmanHillard Dubai
Audrey.fernandes@fleishman.com
© Press Release 2020
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