Explore a magnetic, magical and mesmerizing spread of jewels this season

Dubai, UAE November 12, 2007 - The primitive, elemental beauty of wild animals is now brilliantly captured in gold jewellery designed to complement the freedom loving side of its discerning wearer. And with women increasingly coming into their own as individuals with spending power to boast, it's now all the more imperative to explore the little known side of you with jewels that are both seductive and magical. What could be more exciting than the sensuous coils of a serpent on your arm at a dinner party, or the hint of a tiger on a grand chandelier earring? Its glamour afoot, and with sensational results too, when you opt for jewellery that's attention grabbing, spirited and fun all rolled into one.

"Gold makes one of the most splendid expressions and canvas for animal-based designs in jewellery. Unusual in every way, these jewels are becoming increasingly popular nowadays with more women discovering their undoubted charm and beauty," said Lama Al Saheb, Public Relations Manager of World Gold Council.

With gold jewellery turning fashionable as an integral part of a woman's life, matching one's attire with accessory to highlight mood and occasion is now almost effortless with a wide array of jewellery options available in the market today. Those wild cats on the prowl can now be worn with panache in jewels, for the bolder your spirit, the more daring your expression. From the spots of the leopard, panther and cheetah, and the stripes of the most dangerous of them all, the tiger, to the more genteel giraffe's mosaic magic you now have cuff bracelets of pure sophistication, drop earrings of drama, swaying gypsy chains of grandeur and rings to stop the conversation midway!

Several design houses specialize in animal artistry. Especially notable is the young Italian jewellery brand Genero which offers sensational creations featuring animal prints inspired by the world's top fashion collections. It offers 18k and 14k jewels combining both handmade artistry and modern technology with superb enamel work that brings out the fire and passion of an animal in the wild. A charm bracelet you'll surely admire from this brand displays toggle links dangling flat disks featuring leopard print enamel work. Definitely not for the faint hearted, it's a piece however that's sure to rekindle the hidden fire in you.

World-renowned Italian jeweller Roberto Coin has developed an extensive array of animal print designs as part of his continuing love affair with nature. In his Giraffe collection, for instance, you can pick a bold bracelet, ring and earrings with a rich montage of giraffe prints in rusty brown enamel that offsets the glow of gold superbly.

The Spanish jewellery house Magerit, on the other hand, offers swans that demurely direct their gaze at the viewer from earrings and pendants, wrapped snugly in their wings. In the ring from the same collection you'll discover the graceful bird in Zen-like, self-absorbed repose enclosed in feather upon feather of her own glory! It's a piece that will instantly calm you in the midst of a busy day.  

The reasons why the animal world has catapulted to such fame are not difficult to seek. Intense colours splendidly replicated in gold's new and thrilling hues access century old goldsmith techniques in designs to suit the aspirations of the young and confident woman of today. She is no more afraid and hesitant, or content to remain in the shadows. She is a person in her own right with a sense of self worth that's admirable and also unprecedented in history. She knows what she wants, and she's not afraid to seek it. And she finds gold jewellery to be the finest expression of her million emotions and aspirations, her fantasies and dreams. She recognizes jewels as emotions she can wear.

Energizing, enigmatic and enthralling, jewellery featuring the distinct beauty of animals turns into a magical icons you can wear with aplomb. From raw metal to masterpiece, these are jewels that celebrate the unique and pure, the untamed, untouched and unexplored depths within each of us. 

-Ends-

The World Gold Council is a global organisation, formed by an association of the world's leading gold mining companies, whose aim is to promote the end-use of the unique and precious metal which they all produce - GOLD. As the industry's marketing arm, the Council, with its global presence, marshals the skills and resources needed to create the market conditions that will allow consumers and investors unhindered access to gold and gold products. As a publicist for gold jewellery and other end-use markets such as industrial use, and investment, the Council works to address any major consumer issues. The Council is a source of data for the gold industry, providing balanced information on gold demands and trends to market participants and key influencers of the financial markets. The World Gold Council brings users, investors and consumers closer to the metal of their choice - GOLD.

For more information, please contact:
THE IDEA AGENCY - PR DEPARTMENT
Tel: 971 4 3434424
Fax: 971 4 3434305
Email: pr@theideaagency-me.com 

© Press Release 2007