19 September 2005
Leading provider of Bluetooth headsets showcases sleek and stylish accessories for mobile phones to Middle East consumers and GITEX attendees

Dubai - Jabra, a leading brand of hands-free communication products for the mobile consumer market, has unveiled its plans for GITEX 2005. Ranked among the world's three top IT exhibitions, GITEX will play host this year as Jabra launch a number of new Bluetooth wireless headsets and talks about its plans for expansions of its operations in the Middle East and Africa markets (MEA).

To better serve the regional market, Sherif Barakat who recently joined the company, will be at GITEX to introduce himself to resellers, distributors and consumers and talk about his plans to serve as a dedicated Regional Sales and Marketing Manager responsible for operations in the Middle East and Africa. Based in Dubai, this will be Sherif's first time representing Jabra at GITEX and he will be on the stand meeting attendees. His appointment comes as part of an overall expansion of sales and marketing support for Jabra products in the Middle East and Africa.

Amongst the Jabra products to be launched at GITEX, the greatly anticipated BT500 will be showcased at the event. An improved design with increased performance and new features, the BT500 is the next generation of the world's best-selling Bluetooth headset.

Sherif Barakat, Jabra regional sales and marketing manager for MEA said, "GITEX is a very exciting and busy time of year for the IT industry and I am looking forward to attending this GITEX, for the first time, with the global brand Jabra. This year will be yet another opportunity for Jabra to communicate with its consumers and educate them on newly launched products, which will once again meet market demands and go beyond users expectations. We look forward to seeing everyone at GITEX, Hall 4 Stand 401."

Jabra products were introduced in the Middle East in 2003 and are widely available in popular retail outlets across the region and in the UAE in; Axiom, Plug Ins, Fono, RadioShack, Aptec Mobiles, Salam Studio, Jumbo, Cellucom , Dubai Duty Free and all good retail outlets. The Jabra product range includes industry-leading wireless Bluetooth and corded headsets, speakerphones and mobile accessories for use with Bluetooth-enabled mobile phones and devices. The Jabra product portfolio offers a variety of styles, features, designs and prices for every mobile lifestyle and give users the freedom to communicate hands-free without restriction. For information about Jabra products, visit www.jabra.com/JabraCMS/EM/EN/MainMenu/Products/.

GITEX 2005
Jabra will be located at Hall Stand 401 of GITEX 2005, Dubai. For further information or a press interview please contact Kirsten Campbell-Morris on mobile +97150 553 5849.

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About Jabra
Jabra is a leading consumer brand of innovative hands-free mobile communication products including corded and wireless Bluetooth headsets and mobile accessories. The innovation, design and freedom provided by Jabra products enable users to use mobile communication freely and naturally. The wide range of Jabra products is available at major retailers worldwide. Jabra is a brand of GN Mobile, a business unit within GN Store Nord based in Copenhagen, Denmark. GN Mobile contains both the Jabra brand of products and GN's original equipment manufacturing (OEM) business. More information can be found on the website at www.jabra.com

About GN Store Nord
GN Store Nord has been helping people connect since 1869. Initially as a telegraph company and now as a global market leader in personal communications providing increased mobility and quality of life for its users. GN develops and manufactures headsets for hands-free communication, hearing instruments and audiologic diagnostics equipment. GN products are marketed globally. For more information visit www.gn.com

Jabra is available in UAE stores; Axiom, Plug Ins, Fono, RadioShack, Aptec Mobiles, Salam Studio, Jumbo, Cellucom , Dubai Duty Free and all good retail outlets.

For more information please contact:
Laura Stadler-Jensen
Public Relations Manager
EMEA
Jabra
GN Mobile A/S
GN Netcom A/S
Tel: 45 72 11 88 66

Kirsten Campbell-Morris
NettResults Public Relations
PO Box 72587
Dubai
United Arab Emirates
Tel: 971 4 331 1593
Fax: 971 4 331 1562
E-mail: kirsten@NettResults.com

© Press Release 2005