Rapid change in Abu Dhabi's retail landscape as stores show preference to malls over stand-alone units

Dubai, UAE, 8 May 2013

Golden Point, the international Italian clothing brand, represented exclusively in the UAE by H2 Fashion, has launched first Abu Dhabi store in Al Wahda Mall.

This represents yet another significant expansion move for H2 Fashion, one of the leading retail groups in the UAE, after launching brands like the French 'Jennyfer', the Italian 'Andrew's Ties', 'Lufian' and others.

This is Golden Point's third store in the UAE and the first in the Emirate of Abu Dhabi. The brand, specialized in swimwear, cotton clothing, underwear and socks, has a significant following among residents and tourists.

Hany Abu Omar, Managing Director, H2 Fashion L.L.C said: "This represents a big leap for our operations through a series of launches in the extension of Al Wahda Mall. We currently operate 4 stores in Al Wahda Mall and 19 across the UAE for all our brands."

With this mega expansion, Al Wahda Mall has emerged at the forefront of the shopping universe in Abu Dhabi offering a wide choice under one roof. H2 Fashion LLC, like other retail groups, was among the first to book space in the extension project for stores for international brands, including Jennyfer and Lufian and now Golden Point.

The mall conducts a stringent scrutiny of the brands proposing to open shops and H2 Fashion passed this checking process with swift ease due to its strong reputation in the Gulf market and the popularity of the brands it is representing in the region.

Abu Omar added: "The retail landscape has changed in Abu Dhabi. Retail supply was dominated by standalone stores outside malls, but this is changing today with malls extending new stores, as in the case of Al Wahda Mall. We are pleased to be part of this strategic expansion in Al Wahda Mall."

Golden Point organises many fashion shows worldwide. The brand uses professional fashion designers to offer its collections in more than 600 countries.

H2 Fashion is the exclusive representative of Golden Point in the UAE and currently operates 19 stores in the UAE for different brands like 'Andrew's Ties', which is specialized in ties, shirts and relevant accessories available in 100 countries worldwide. The group is the franchisor of Galvanni, the Italian polo fashion brand for both men and women. The UAE stores number for H2 Fashion is expected to reach 25 stores by 2014.

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© Press Release 2013