Second Dubai outlet of lifestyle store located at the Boardwalk of the mall

Dubai; March 21, 2009: Irony Home, Dubai's defining lifestyle store that offers a spectacular collection of home furniture and interior décor accessories, has opened its second outlet in the city at the Boardwalk in The Dubai Mall.

This follows Irony Home's success with its first outlet at Village Mall, Jumeirah. The Dubai Mall outlet offers customers the convenience of enhancing the ambience of their homes by selecting from an array of creative and aesthetic home décor choices. The store particularly appeals to residents of Downtown Burj Dubai and surrounding communities, given the close proximity to their homes.

Each item in the store, featuring artifacts from the Far East as well as contemporary masterpieces, is handpicked and unique, assuring customers an exclusive lifestyle choice. Customers can choose lighting fixtures to add to the ambient aesthetics of their homes. With gift packaging services also offered, Irony Home supports festive decoration for various occasions.

Ms. Rima Dardenne, founder and owner of Irony Home said: "Quality furniture and interior décor accessories are a reflection of the individuality and personality of home- and office-owners. Since Irony Home's inception five years ago, we have built a strong clientele of discerning customers, who appreciate the aesthetic differential that we deliver. Currently, people are looking for lifestyle products that are also competitive, and our new store caters perfectly to their demand. Without compromising on our core differentials, we have showcased a selection for everyone who walks into the store."

Irony Home has recently partnered with Galerie Helmut Junger KG, a renowned German art gallery, to offer exquisite works of arts to connoisseurs in Dubai. Currently, works by two German artists - Peter Lindenberg and Tina Buchholitz - are offered.

Irony Home also showcases a range of original pieces and lithographs by Austrian artist Robert Roubin, whose works include eye-catching copper etchings and mixed technique on canvas. A great value-addition of the store is the interior design consultants, who provide expert advice on interior decoration and also assist in planning décor for special occasions.

Ms Dardenne added: "The Dubai Mall is a great location for a concept store like Irony Home, and its proximity to the Downtown Burj Dubai community and other residential developments in the city will further establish our credentials in the interior décor sector of Dubai."

Irony Home also specialises in a designer range of accessories made of wrought iron, glass and wood. Heirlooms, made from these elements, are designed for children and can be carried forward over generations. Exclusive tableware and linen are also showcased at the store and can be custom-made to suit varied occasions.

Assuring exceptional service standards, Irony Home also offers customers the option of interacting with in-store designers over telephone and arrive at informed decisions before visiting the store.

-Ends-

About Irony Home LLC:
Irony Home, founded in 2003, is a lifestyle and accessories store offering elegant and chic fixtures to homes. This lifestyle company has two boutiques in Dubai, the first one located in The Village Mall, and the second, a newly opened store in The Dubai Mall. Both stores are centrally located and easily accessible.

Irony Home brings the most modern and fresh designs in home accessories and lighting fixtures, and will soon launch remarkable gift packaging services. Consultancy in interior designing, custom design curtain making and home decor are part of the services offered. The store also works in collaboration with art galleries and showcases works by different artists.

Irony Home's client list ranges from seasonal commercial work at Dubai's most exclusive hotels including Burj Al Arab, The Atlantis, Madinat Jumeirah, Shangri-La and the Grosvenor House, to an array of home based regulars. Irony Home offers consultancy on interior design as well as for festive seasons and other special occasions including weddings, parties and gatherings.

For further information, please contact:
Roisin Lillis / Anushka Kadam
ASDA'A Burson-Marsteller                                
Tel: (+971 4) 334 4550
E-mail: r.lillis@asdaa.com, a.kadam@asdaa.com  

© Press Release 2009