Nature-Based Tourist Destination to Take Advantage of Global Presence

Abu Dhabi; November 11, 2008 - Tourism Development & Investment Company (TDIC), a master developer of major cultural, residential and tourism destinations in Abu Dhabi, is launching first phase of the Desert Islands, the region's first-of-its-kind, nature-based tourism destination, internationally at World Travel Market 2008 (WTM) In London.  

Held from 10th to 13th of November, WTM functions as a global event for the travel industry and is a business-to-business event that presents a diverse range of destinations to UK and international travel professionals. The annual event is an opportunity for global travel trade professionals to meet, network, negotiate and conduct business under one roof.

 "Desert Islands will take advantage of the global presence to formally launch the destination to the international market. Desert Islands aims to attract visitors from all over the world and our participation in WTM 2008 will offer us an immediate access to the industry professionals." explained Lee Tabler, CEO, TDIC. "The Desert Islands will provide a significant economic boost to the Western region and nationals residing there, by creating significant employment, education and investment opportunities".

Considered as one of Sheikh Zayed's greatest legacies, the island's wildlife reserve was created more than 25 years ago to ensure the survival of Arabia's endangered species. Sir Bani Yas is more than a tourist attraction; it is being managed sensitively with respect for, and with the aim of developing, the local culture and traditions. The first phase of the project witnessed the opening of Anantara's five-star, 64-room boutique Desert Islands Resort and Spa on Sir Bani Yas earlier in October.

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About Desert Islands
Desert Islands is an escape from the ordinary where nature, wildlife and heritage blend on eight natural Arabian islands offering visitors the chance to discover, explore and unwind. The nature-based destination redefines tourism in the Middle East with its multitude of experiences including an Arabian Wildlife Park, nature reserve, rich heritage, five-star hospitality and outdoor adventures. 

Desert Islands lies alongside the coast of Jebel Dhanna, a 250 kilometre drive from Abu Dhabi City. The destination comprises Sir Bani Yas Island, Dalma Island and Discovery Islands. Desert Islands is easily accessible from Abu Dhabi city and the mainland via several transportation vehicles such as sea and air transport.

The master developer of Desert Islands - Tourism Development & Investment Company (TDIC) - is an independent company of which Abu Dhabi Tourism Authority is the sole shareholder.   

Sir Bani Yas Island - a nature-based sanctuary was originally developed as a private wildlife reserve by His Highness Sheikh Zayed bin Sultan Al Nahyan, the late UAE President and Ruler of Abu Dhabi. Sir Bani Yas Island is being developed with a focus on nature and adventure, and is home to more than 23 species of free-roaming animals, including one of the world's largest herds of endangered Arabian Oryx.

Dalma Island - the cultural jewel of Desert Islands is a true symbol of UAE heritage mirroring an authentic Arabian lifestyle in a genuine environment.  Currently 5,000 UAE nationals live on the island.  The Desert Islands Education Centre (DIEC) provides Dalma's residents vocational education aimed at advancing career opportunities in the Islands' emerging tourism expansion. 

Discovery Islands - an exclusive and luxurious retreat nestled on six natural islands, is home to a vibrant marine life and untouched animal habitats.  Two islands will be developed into exclusive boutique resorts, while two others will offer camping experiences on untouched desert islands.  The remaining islands harbour undisturbed breeding grounds for birds and turtles. 

For more information/media inquires please call: 
George Chakar
Tourism Development & Investment Company (TDIC)
Tel: + 971 2 4061751
Email: gchakar@tdic.ae 
 
Ismail Al Ghussein
TBWA/RAAD/PR Middle East
An exclusive Ketchum affiliate
T. +971 4 425 8800
Email: Ismail.alghussein@tbwaraad.com

© Press Release 2008