Dubai, 28 May 2008: This week, the colleagues of InterContinental and Crowne Plaza Dubai Festival City raised support for the recent tragedies affecting Myanmar and China by wearing their favourite pair of jeans to work instead of their normal uniforms on Sunday 25th and Monday 26th, in their 'Jeans for a Cause' campaign.

The cause was inspired by the terrible plights that the countries have faced this month, and the eagerness of colleagues of the hotels to work together and make a difference. World events such as these are felt deeply by the hotels' staff, with over 1200 employees across 54 nationalities. The support was greatly appreciated by the 71 Chinese and 23 Myanmar colleagues on board.

Hotel staff purchased the 'Jeans for a Cause' badges, and raised over AED 14,000 on the two days of the campaign. Hotel guests informed of the charity initiative, not only admired the efforts of the staff, but also offered their support through buying the badge.

Tom Meyer, Area General Manager, InterContinental Hotels Group Dubai Festival City said "I am immensely proud of the support that has been shown for Myanmar and China by our colleagues, and even by guests of the hotels. 'Jeans for a Cause' was not only about raising money for those affected, but to come together and show that we care. A difference has been made."

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InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 558,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards, with over 33 million members worldwide.

The company pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG's global corporate responsibility focus.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media.

For further press information please contact:
InterContinental Dubai Festival City
PO Box: 45777
Dubai, United Arab Emirates
Contact:           
Aditi Daga, Public Relations Manager
Tel: 9714 7011060
Fax: 9714 2329095
E-mail: aditi.daga@ichdfc.ae 

© Press Release 2008