Game will Take Advantage of the Intel(r)Pentium(r)4 Processor with Hyper-Threading Technology


Dubai, May 19, 2003 -- Intel Corporation and LEGO Interactive announced they are working together to deliver and co-market a fast-paced adventure game that combines the top-selling BIONICLE(r) toy line with the latest in PC technology. The game, co-published by Electronic Arts, is scheduled for release in fall 2003.
 
The BIONICLE toy line, which combines the best of construction, action figure and storytelling, is based on a good-versus-evil storyline. Six BIONICLE heroes, each with their own elemental powers, battle against the darkness that has been cast over their island home of Mata Nui. The companies' goal is to bring the BIONICLE toys to life on the PC and create a realistic and immersive BIONICLE world through the power of the Intel(r) Pentium(r) 4 processor with Hyper-Threading (HT) Technology. 
 
Intel's HT Technology allows the PC's processor to perform multiple tasks at one time with greater responsiveness. With this capability now available on new PCs based on the Intel Pentium 4 processor, companies such as LEGO Interactive and Argonaut Games, the BIONICLE game developer, can create more vivid and creative games. For example, as children battle against the shadow of darkness within the game, the "Toa" BIONICLE characters leap out of the game with more life-like qualities and shadows. The environment around them will appear more realistic, from the sparkling waters of the lakes of Mata Nui to the billowing clouds rolling across the skies. 
 
"Innovation in PC technology is making it possible for the creative community to bring an exciting new entertainment experience to the PC," said Ann Lewnes, vice president, Sales and Marketing Group, and director, Intel Inside(r) Program and Co-Marketing, Intel. "LEGO Interactive is capitalizing on the capabilities of the Intel Pentium 4 processor and HT Technology to create a PC game with true-to-life visuals that take the award-winning BIONICLE toys into a new realm of entertainment."
 
"We are extremely pleased with this co-marketing program and to be taking advantage of the capabilities of Intel's latest processor innovation. Intel's know-how and experience will benefit both our developers and our consumers by maximizing the PC gaming experience. The BIONICLE game is an important milestone in achieving our goal of establishing LEGO Interactive as an important gaming brand for six to 12 year olds," says Tom Stone, vice president, LEGO Interactive.
 
More Information 
For more information on the BIONICLE game, please visit www.BIONICLE.com or http://info.ea.com/.

-Ends-
 
About LEGO Interactive a division of LEGO Company Ltd.
The interactive division was established in 1996 and has its worldwide headquarters near London. Our mission is to create world-class interactive entertainment for young gamers aged 6-12, based on LEGO intellectual properties and brand values. As part of the LEGO Group, we have access to unique brand recognition as well as formidable marketing power within our target market.  For more information, please visit www.lego.com/interactive.
 
About the LEGO Company
Based in Billund, Denmark, the LEGO Company, family-owned and privately-held since its founding in 1932, is a world leader in providing quality products and experiences that stimulate children's creativity, imagination and learning through playful activities that encourage hands-on, minds-on creation, fun, togetherness and sharing of ideas. Company employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.
 
Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 

* Other marks and brands may be claimed as the property of others. LEGO and BIONICLE are trademarks of the LEGO Group. (c) 2003 The LEGO Group.

** Hyper-Threading Technology requires a computer system with an Intel(r) Pentium(r) 4 processor supporting HT Technology and a Hyper-Threading Technology enabled chipset, BIOS and operating system. Performance will vary depending on the specific hardware and software you use. See http://www.intel.com/info/hyperthreading/ for more information including details on which processors support HT Technology.

***Look for systems with the Intel(r) Pentium(r) 4 Processor with Hyper-Threading Technology logo which your system vendor has verified utilize Hyper-Threading Technology. Performance will vary depending on the specific hardware and software you use.  See http://www.intel.com/info/hyperthreading/ for information.
 
For more information please contact:
Briony Peters/Rola Zaarour
Gulf Hill & Knowlton
Tel: 971 4 33 44 930
Email: rzaarour@hillandknowlton.co.uk

© Press Release 2003