International fashion designer Julien Macdonald designs exclusive laptop bags for Intel
International fashion designer Julien Macdonald has created three exclusive laptop bag designs for Intel, to celebrate the growing role that technology plays in women’s lives. The Julien Macdonald laptop bag for Intel compliments the new generation of laptops and the unwired lifestyle enabled by Intel® Centrino™ mobile technology.
The bags are designed to be the 21st century handbag containing all of the essentials for modern living: not only make-up and a cell phone but email contacts, electronic calendar and Internet access. The laptop bags have been created in stylish leather and gold and come in three colours: white, fuchsia and black.
The bag encapsulates everything that has made the handbag an essential accessory and object of desire for women across the world. Like all classic handbags the bag perfectly combines the aesthetic and the practical.
“The women I design for are constantly on the move, leading busy work and social lives, and technology plays an important role in keeping them connected, and on top of all aspects of their lives. Laptop bags, until now, have all too often let women down, typically made from cheap materials and in dull designs. Not exactly the luxury item women dream of to match their Prada shoes. The Julien Macdonald laptop bag for Intel allows them to enjoy the benefits of technology and be fashionable at the same time.” said Julien Macdonald.
Commenting on the designs, Souad Banani, Sales Manager at Intel said “Today’s successful women aren’t usually interested in how technology works, they are interested in how itenhances their life. The Julien Macdonald laptop bag for Intel is designed to match the new type of laptop enabled by Intel Centrino mobile technology and the women that use it: smart, chic and connected. Working with Julien Macdonald is a great way for us to show how far technology has become integrated and essential to the modern woman.”
As one of the world’s leading technology companies, Intel is constantly looking to focus technology on the everyday needs of today’s computer users. The company launched Intel Centrino mobile technology * to bring more freedom to computer users. Laptops that are based around the technology have longer battery life, fast processing power - the processor is the brains inside a PC - and allow wireless connection to the growing number of Internet hotspots. Intel Centrino mobile technology based laptops also enable designs to become thinner and lighter – so carrying one round all day won’t weigh you down. Hotspots are wireless Internet** access points installed across the country in cafes, hotels, stations and other public locations.
“Even the world of fashion has to move with the times and embrace technology. As a designer based in both London and Paris I have found this technology invaluable for staying connected with my team and customers while I’m on the move. Having wireless technology in my London studio also gives me the opportunity to work in a more flexible way without having to be tethered to a desk when using a PC.” Added Julien Macdonald.
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Notes for editors:
Bag availability
The Julien Macdonald laptop bag for Intel is being produced as a limited edition and will be available at selected retail outlets and Intel events. Any profits from the bag will be donated to a nominated charity.
Julien Macdonald’s background
Julien Macdonald is an internationally renowned fashion designer both for his own line and as artistic director for the House of Givenchy Haute Couture. He was born in Merthyr Tydfil, Wales and educated at Brighton University and the Royal College of Art.
Whilst at college he worked for cutting edge designers Koji Tatsuno and Alexander McQueen as well as the legendary Karl Lagerfeld. Karl Lagerfeld was so impressed with his work that he appointed him head knitwear designer for Chanel Couture, Chanel mainline and Karl Lagerfeld collections. His first runway show in 1997 received rave reviews and his work has been in demand ever since. He has numerous celebrity clients including Kylie, Jennifer Lopez, Naomi Campbell, Britney Spears, Kate Moss and Victoria Beckham.
He lives in Notting Hill close to his studio but divides his time equally between London and Paris (where Givenchy is based). Due to his high international profile, he also spends a lot of time travelling across Europe and the rest of the world.
Recent awards:
Best Women’s wear Designer at The GQ Men Of The Year Awards UK Glamour Designer Of The Year at the Lycra® British Style Awards 2003
About Intel Corporation
Intel, the world’s largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
*Intel and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.
** Wireless connectivity and some features may require you to purchase or download additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information
© Press Release 2003
