Venice Beach brand launched in the Kingdom with store openings in Riyadh and Jeddah
Jeddah, September 13, 2006: Venice Beach, the leader in the fashionable sportswear industry, has launched its chain of stores, for the first time in the Kingdom, to showcase its unique range of high quality, functional and fashionable ladies sports wear that has been designed and manufactured using the latest German technologies. The launch of Venice Beach in Saudi Arabia is part of an expansion plan to open stores in all major cities starting with shops in Al Faisaliah Mall in Riyadh and Al Roshan Mall in Jeddah.
"We are delighted to be able to bring the Venice Beach concept to the Saudi market as a first of its kind in women's fashion sportswear. Venice Beach's unique and trendy outfits are specially designed for the utmost comfort and freshness, covering a multitude of sports and fitness activities," said Eng. Omar Bayazeid, General Manager Business Development, Franchise Division of Savola Group, exclusive master franchisee of Venice Beach in the Middle East.
The product range includes, MagicShaper; a range of items made with a textile that provides a wellness treatment. It is designed to reduce the appearance of cellulite when wearing the garment. The fabric contains natural ingredients, such as shea butter, moisturizing chitosan, apricot kernel oil, rose hip oil, vitamin E, caffeine and retinal. The microcapsules in the fabric enable the skin to absorb the high dose active ingredient and can lead to firmer and smoother looking skin.
Another groundbreaking fabric technology can be found in Supplex; a cottony soft material designed for comfort, but also for strength and performance. The fabric is windproof, water resistant, breathable and durable, it also dries quickly and is easy to care for. While Cyclofresh is a range of garments made from a textile that has a favourable fragrance and natural odor fighting ability.
"With the increased interest from women in keeping fit and healthy, we felt there was a need for more choice in sportswear for women. Women are one target group that like to maintain their individuality no matter what they are doing," continued Eng. Bayazeid.
Venice Beach's Drytivity range is made from an elastic high tech material that is exclusively by Venice Beach. This range is thermo regulating, fast drying and breathable. Bi-elasticity also provides the user with great comfort, a perfect fit and great freedom of movement.
With Skintex active care, Venice Beach's relaxing Aromatheropie clothes can provide a sense of wellbeing that you can really feel. They release the body from the stresses of everyday life with invigorating aromas and give you a velvety soft skin feeling. Based on microcapsule technology, Aromatherapy, during movement and exercise, slowly releases natural based aromas known to relax the body with the most sensual fragrances of nature. What's more, the effect of aromatherapy persists over several washes.
Venice Beach was founded in 1988 in Germany and is represented in the Middle East, Europe, East Europe and Asia. The company has a reputation for quality and innovation in the fashionable and functional sports wear industry. Venice Beach has recently opened its latest shop in shop in the world's famous "Gellerie La Fayette" in Paris.
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Notes to the editors
Venice Beach was founded in 1988 in Germany to fill a gap in the market in the fashionable and functional sports wear industry. Since its inauguration, the company has had a reputation for quality and innovation in the fashionable sports wear segment. Venice Beach is represented in the Middle East, Europe, East Europe and Asia, and has recently opened its latest branches in the world's famous "Gellerie La Fayette" in Paris few months ago.
For more information, please contact:
Omar Bayazeid
Savola Group
Jeddah - KSA
Phone: +966 2 657 3333
Fax: +966 2 652 6653
Email: obayaszeid@savola.com
Bashar Kharbat
Adel Sartawi
Asdaa Public Relations
Jeddah,
KSA
Phone:+ 966 2 6575-194
Fax: + 966 2 6575-277
E-mail:
b.kharbat@asdaa.com
a.sartawi@asdaa.com
© Press Release 2006
