Infiniti Teams with Microsoft for PC Desktop Personalization

Dubai, United Arab Emirates (November 10, 2009) - With studies showing that up to half of all computer owners give their personal computers a custom treatment, Infiniti has teamed with Microsoft Corporation to provide Infiniti-inspired backgrounds, slide shows, screen savers and color customization as part of the new Windows 7 Desktop Theme Gallery.  The special Infiniti Theme Pack includes images of various Infiniti vehicles such as the futuristic Infiniti Essence Concept, the star of the recent Geneva Motor Show.  Windows 7 users can download from the Windows 7 Desktop Theme Gallery at http://go.microsoft.com/fwlink/?LinkId=109286. Windows 7, which is now being sold in the Middle East region, will be available in several languages including Arabic.

This is the first time that Microsoft has made the packages available to partner companies.  Infiniti quickly embraced the opportunity to take the first step toward a potentially broad global media synergy with Microsoft.

The link with Microsoft is an obvious one for Infiniti, which views technology as an essential ingredient in the "modern luxury" appeal of its automobiles.  Personalization is also a natural fit for a company that puts the emphasis on the individual, rather than the masses, through its innovative customer service program, the Infiniti Total Ownership Experience.  For people who follow Infiniti, the experience can now start as soon as they log on in the morning.

Windows 7 launched on October 22 at more than 45,000 retailers worldwide in-store and online, and in 14 languages (English, Spanish, Japanese, German, French, Italian, Dutch, Russian, Polish, Brazilian Portuguese, Korean, CHS, CHT & CHT (HK).  It will be available in many other languages, including Arabic.

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About Infiniti
Infiniti is one of the leading Japanese luxury automotive brands in the Middle East with a current product line up including the Infiniti premium luxury G Sedan and Coupe, the EX35 luxury crossover, the FX35/50 performance crossover, the M35/45 mid-size premium luxury sedan and the QX56 full-size luxury SUV. The lineup includes advanced technologies such as the innovative Around-View Monitor, Intelligent Cruise Control, Intelligent Brake Assist and Four-Wheel Active Steering. 

For more local information you can visit the Infiniti Media Channel through www.infiniti-me.com or contact:
Hakam Kherallah
Senior Manager
Corporate Communications Department
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail: hakam@infiniti-me.com

Vivian Hawat
Infiniti Press Office
Tel: + 971 50 567 6 132
E-mail: press@infiniti-me.com

© Press Release 2009