Lexus has a long standing history in the Kingdom of Bahrain as its success dates back to 1990 when Ebrahim K. Kanoo, the sole distributor of Toyota and Lexus, introduced the first Lexus model, the LS400. Since then, Lexus has been relentlessly pursuing innovation and style and has become the number one selling luxury brand in the Kingdom.
Lexus success stems from engineering vehicles with highest levels of aerodynamics, performance, smooth ride, interior ergonomics, quiet cabins, fuel efficiency, safety, and reliability. Today Lexus has a dominating presence in all the customer segments and offers highly attractive models which include elegant luxurious sedans, dynamic opulent utility vehicles, and sporty youthful convertible. Recently it has launched the extremely powerful F Marque performance models. Moreover, Lexus has intelligently redefined the significance of luxury from a statement of status and wealth to more of a feeling and experiencing joy and leading edge. This has been reflected in the progressive breakthroughs achieved in the Lexus Hybrid Drive technology which come on ultra luxurious hybrid models such as the LS600hL as well as the soon to be launched the all new 2011 Lexus CT 200h.
Ebrahim K. Kanoo commitment to offer an exceptional buying experience to its customers has been a nonstop endeavour. The new Lexus showroom embodies these efforts and exceeds any expectations for the new facility which is at the vicinity of the Toyota Showroom in Sitra is destined to be the New Address for Luxury in Bahrain.
The $12 million deluxe showroom was constructed to give customers a sense of exclusive luxury, greater ownership experience and increased customer delight. This was made possible through Ebrahim K. Kanoo's customer centric approaches adopted during the course of designing, constructing and decorating the facility.
The 6000 square metre landscape is divided into a two storey building, and is surrounded by ample parking space and a man lift leading up to the reception area. The Showroom's tent influenced exterior combines Bahraini tradition with the modernity of Lexus, creating the ultimate buying experience.
The showroom welcomes the customers through a walkway built in between Japanese Zen Gardens, which illuminate the essence of elegance and tranquillity. The first class reception area leads customers into the spacious ground floor, where they will immediately feel the uniqueness of the showroom's interior design as the dim lights illuminating from behind the metallic black ceilings reflects on the marble floors giving the landscape a modern, luxurious and contemporary feel.
The abundant showroom floor which can accommodate a display of more than 15 vehicles grants the customers the freedom to check and compare the various grades and colours available. To add another futuristic touch into the showroom setup, a large 200" screen that runs the different Lexus demonstration videos has been nicely fit into the centre wall. Moreover, customers can easily personalize their new Lexus cars by selecting their preferred accessories including the F Sport range from the Lexus Genuine Accessories wall. To complement the exquisite showroom ambience, there is an elevated café situated on the balcony of the showroom designed to offer guests customers a panoramic view of the showroom and the Lexus models while enjoying their hot drink.
Customers who select their new Lexus will be guided to the New Car Delivery Centre in the ground floor where they will be handed over their new vehicle as per the Lexus Guidelines.
We invite you to come to experience how the New Lexus Showroom has become the new address for Luxury in Bahrain.
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For more information, please contact 17737773 or visit www.lexus.com.bh.
© Press Release 2011
