Colossal 1.5 million sq. ft. themed mega entertainment destination to put Dubai on the international map when it comes to the entertainment and leisure industry

Dubai, May 4, 2014: Dubai's first mega themed entertainment destination, IMG Worlds of Adventure (IMGWOA), is set to mark the opening of a new chapter in the UAE's leisure industry. Media and trade representatives, as well as visitors, will be treated to a sneak peek of the highly anticipated project at Arabian Travel Market (ATM) 2014. ATM attendees can look forward to receiving key updates on construction and development.

Marking a key milestone, construction of the IMGWOA massive space frame is now complete with work on the roof and wall cladding in progress. Further, the off-site manufacturing of rides is also well underway and shipments have started to arrive on-site, highlighting a major stage in the development of the project.

Once open, the 1.5 million sq. ft. project developed by the Ilyas & Mustafa Galadari (IMG) Group will be the world's largest temperature controlled indoor themed entertainment destination with a capacity to welcome in excess of 20,000 visitors a day.

"IMGWOA is the entertainment destination Dubai has been waiting for," said a spokesperson at the Ilyas & Mustafa Galadari (IMG) Group. "It is the first leisure destination in the world to bring together global brands, Cartoon Network and MARVEL in one location, in addition to Lost Valley - Dinosaur Adventure, an original concept by the Ilyas & Mustafa Galadari (IMG) Group. We expect the brand cachet of IMGWOA to cement Dubai's position as the complete one-stop destination for entertainment and leisure."

The rides and attractions at IMGWOA's four themed zones will present imagination-gripping tales woven around a host of international brands and characters such as Cartoon Network favorites, LazyTown, Ben 10, Adventure Time, Power Puff Girls and The Amazing World of Gumball, and iconic MARVEL Super Hero favorites, which include Spider-Man, Thor, Hulk, Captain America and Iron Man. In addition, IMGWOA will feature a host of hair-raising rides and thrilling experiences that see the prehistoric age roar back to life at the largest zone - Lost Valley - Dinosaur Adventure. The fourth zone, IMG Boulevard, will serve as the welcome zone and set the stage for the excitement to follow in the three other themed zones.

"We have worked with the best ride designers in the business and many of the rides will be world-firsts in terms of the technology involved and ride experience, with a multitude of state-of-the-art attractions constituting a big part in bringing the epic adventure alive for visitors," added a spokesperson at the Ilyas & Mustafa Galadari (IMG) Group.

"All of the rides are being built in compliance with European safety standard EN13814, which governs the design, fabrication, installation, operation and maintenance of fairgrounds, amusement park machinery, structures and safety, in addition to the training of the operators and the maintenance staff. IMGWOA has signed with TÜV SÜD Germany, to be the independent inspection body which conducts audits to ensure that all of the rides comply with safety standards."

Visitors can expect to enjoy a vast array of adrenaline-pumping roller coasters, thrill rides and attractions, a 12-screen cinema complex, interactive entertainment and adventures for guests of all ages including MICE (Meetings, Incentives, Conferences & Exhibitions) attendees.

Moreover, the entertainment destination will be home to an exceptional selection of dining outlets - all of which will be original themed concepts that offer a spread of fine, casual and healthy dining choices alongside a number of retail stores selling branded merchandise - including the largest Ben 10 store in the world.

Trade visitors and travel agents will be able to interact with IMGWOA's sales agents and receive more information about the project throughout ATM at the IMGWOA stand located in hall number 4, stand - UAE 4030. ATM takes place from May 5th until May 8th, 2014 at Dubai International Convention and Exhibition Centre.

About Ilyas & Mustafa Galadari (IMG) Group:
The Ilyas & Mustafa Galadari (IMG) Group is a highly regarded, multi-faceted organization based in Dubai, UAE. The group is carrying on the tradition of the Galadari family which has a long history of entrepreneurship dating from the 1940's. The diversified business portfolio includes construction, real estate development, leisure facility development, hospitality, automobiles, international brand representation and franchising, food storage, luxury boat distribution, design, manufacturing and transport. Over the years, the group has shown ambition, determination in growing and launching new business enterprises with acclaimed international success and rewards.

About Marvel Entertainment:
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com. 

© MARVEL      

About Cartoon Network:
Cartoon Network (CartoonNetwork.com), currently seen in 99 million U.S. homes and 168 countries around the world is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action programming for young adults 18-34. Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

About Turner CN Enterprises:
Turner CN Enterprises, the licensing division of Turner Broadcasting, is responsible for six key business areas across the EMEA region including Consumer Products, Events, Brand Licensing, DVD, Non Linear and Mobile. The business is charged with building consumer product franchises for Turners children's properties and adults brands and characters from the channel's growing library of award-winning original programming.  Turner CN Enterprises offers bespoke licensing solutions for strategic property partners, harnessing the opportunities available with its ad sales division, Turner Media Innovations (TMI) and the business's network of free-to-air and pay TV channels. The company currently offers consumer product programs for an array of top-grossing and award-winning franchises including Ben 10, Adventure Time, The Amazing World of Gumball, LazyTown, Bananas in Pyjamas, Doozers and Gormiti.  It also licenses adult-skewed brands including CNN, Turner Classic Movies and Adult Swim.

© Press Release 2014