Partnership brings unrivalled beauty to your smartphone and allows true freedom of expression
Riyadh - In a move that brings the worlds of technology and color closer together than ever before, Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colors in Huawei’s product, resulting in the blue and green colored Huawei P10 and P10 Plus smartphones that will be launched in Saudi in April.
By combining Huawei’s advanced engineering expertise and industry leading metal craftsmanship with the trusted color thought leadership and direction of The Pantone Color Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.
Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of color to bring Huawei customers the most striking and on-trend colors in the palm of their hand.
Richard Yu, CEO of Huawei Consumer Business Group said: “As the world’s leading authority on color, we are very excited to work with Pantone Color Institute on developing our product range to bring our customers the very latest trends. We strongly believe at Huawei in the power of collective wisdom and collaboration, and this partnership will allow consumers to express themselves more vividly through the universal language of color.”
Laurie Pressman, VP of The Pantone Color Institute added: “With consumers increasingly comfortable using color as a form of expression, we are seeing more experimentation and creative uses. Color is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and we are looking forward to providing Huawei customers with the ability to make a bold color statement.”
As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.
The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of color in their design strategy. A unique destination for color, the Pantone Color Institute forecasts future color direction, expressing how color influences human emotion through seasonal trend forecasts, custom color creation and social commentary, including PANTONE Color of the Year.
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About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners.
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a 'Best Global Brand' in 2014.
Huawei CBG Saudi Arabia shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.
For more information please visit: consumer.huawei.com/sa, and for regular updates on Huawei Consumer Business Group, follow us on:
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About Pantone and The Pantone Color Institute
PANTONE®, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish.
Through The Pantone Color Institute, Pantone continues to forecast future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.
For the latest news, trends, information and conversations, connect with Pantone on Instagram, Facebook, Twitter, and Pinterest.
For media inquiries:
Roger Romanos
Mohammed Khalaf
Public Relations Manager
Senior Account Executive
Huawei Consumer BG Saudi Arabia
Edelman, Saudi Arabia
Mobile: +966 505 293 412
Mobile: +966 5635 999 19
Email: roger.samir.romanos@huawei.com
E-mail: Mohammed.Khalaf@Edelman.com
© Press Release 2017
