Jeddah, September 19th 2011 - His Royal Highness Prince Khalid Al-Faisal Bin Abdul-Aziz Al Saud, Governor of the Makkah Province, has announced his patronage and attendance at the 2nd Modern Makkah Summit and Awards.

The prestigious initiative, taking place on December 10th - 11th 2011 at the Hilton Jeddah, is being jointly co-organised by the Saudi-based Star Group Holdings and leading French business information group naseba. The summit is the latest development resulting from a strategic alliance between the two organisations, to create a series of large scale business-driven events in the Kingdom of Saudi Arabia.

Under the theme 'Modernising the Holy City and the Greater Province', the two days will explore projects that are shaping the future of the region. Key local, regional and international players from the infrastructure, real estate, hospitality and tourism sectors will be in attendance - all looking to showcase their expertise and drive future expansion plans.

In conjunction with the Modern Makkah Summit, the Makkah New Era Awards will recognise industry leaders who have played an active role in the development of the Province and its historical transformation. The inaugural awards dinner will be officially opened by His Royal Highness on the first day of the summit.

Managing Director of naseba, Fabien Faure commented: "It is an honour to be working under the patronage of His Royal Highness Prince Khalid Al-Faisal Bin Abdul-Aziz Al Saud. naseba is proud to host the 2nd Modern Makkah Summit and Awards in line with His Royal Highness' vision of expanding, developing and transforming the Makkah Province. We look forward to welcoming and recognising industry leaders who have demonstrated an exemplary contribution to Makkah's development."

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About naseba
naseba produces, promotes and hosts business summits, professional training courses and business exhibitions targeting executive level attendees across multiple industries. Each event is focused on re-education, networking and creating a deal-flow platform for all participating organisations. Whether it is raising capital, expanding to a new market, vendor sales contracts or sourcing a strategic partner, naseba facilitates and supports clients' business development.

Our team of experts conducts extensive research in conjunction with recognised thought leaders to ensure that all events are relevant, timely and at the forefront of market and industry trends.

naseba collaborates with leading media, industry and local authorities, such as International Data Corporation (IDC), International Business Consultancy Group (IBCG), Saudi Trading and Resources Co. Ltd. (STAR Group Holdings), HIL International Lawyers & Advisers (HIL), International Herald Tribune, CNBC Arabia, Zawya, Council of Saudi Chambers, Asharqia Chamber, Abu Dhabi Health Authority, Ministry of Health - UAE, Ministry of Economy - UAE, Ministry of Environment and Water - UAE, Egyptian Ministry of Civil Aviation, Qatar Civil Aviation Authority, Ministry of Municipality and Urban Planning - Qatar, Privatization and Investment Board (PIB) - Libya, Principality of Monaco, Singapore Tourism Board, Malaysia Airports Holding Berhad, Department of Civil Aviation - Malaysia and many others.

Since its inception in France in 2002, naseba has organised over 400 events and played host to 58,000 executive delegates globally. Operating from four strategically located offices, naseba has on-the-ground presence in Monaco, Cairo, Riyadh, Dubai, Bangalore and Kuala Lumpur.

At naseba, we make it happen.

For more information on naseba, please visit www.naseba.com.

For more information about the 2nd Modern Makkah Summit and Awards, contact:
Loy Pinheiro
Marketing Manager - 2nd Modern Makkah Summit and Awards
Email: loyp@modernmakkah.com
Tel: + 971 4433 0686

© Press Release 2011