CAIRO, EGYPT, 13 JULY: As the economy rebounds this year, organisations, especially those in the Middle East, have to focus on gaining the trust of employees through dedicated HR development programs. The impact of HR rather than the function itself will be a core focus at the HR and Organisational Development Week in Cairo, Egypt, 26 - 29 September, 2010.

Attracting and retaining top talent in an organisation is a global HR challenge that is not limited to Egypt and other Middle Eastern countries. Understanding employees' key strengths and offering regular training and development will help them understand and contribute better to the organisation's goals.

"In any financial crisis, business owners and decision makers will be looking at curbing training budgets and other activities in the HR function that are intangible. They will look at the bottom line and by their own prerogative start deviating from the fact that HR actually will increase the bottom line. These are some of the challenges that we face", said Medhat Al Madany, President, Egyptian Human Resource Management Association (EHRMA) & keynote speaker, HR and Organisational Development Week.

The present generation of employees in the Middle East are educated, media savvy and technologically advanced. They have easy access to information about HR trends in Europe or United States which they would want to see incorporated in this part of the world.

"It was said that in our part of the world we were emotionally managed. But when balance was applied to the emotional decisions, we were really able to drive people towards being very firm and very fair. As we were trying to reduce the emotional approaches by managing and deciding, we were able to use what our colleagues in the West were saying in a positive way. We were able to convince people to use the human qualities of their jobs rather than the authoritative power of their jobs", added Al Madany.

While companies around the world are waiting for better opportunities to surface it is imperative to re-engage de-motivated staff and gain their trust before better situation in turn presents these employees with lucrative job opportunities. During HR and Organisational Development Week, Egypt key contributions from prominent HR practitioners and hands on workshops will touch upon the various present day HR challenges, case studies and solutions. For more information visit www.humanresourceweekegypt.com

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About HR and Organisational Development Week:
The HR and Organisational Development Week is the first regional conference that highlights the integral link between the HRD function and organisational design and development in the Middle East.

This four day programme will not only bring together the best in GCC and the wider MENA, but will also provide answers, steps, tools, frameworks and best practice case studies on: how to translate business strategy into organisational and talent demands, how to assess your existing organisation's capabilities and compare against the strategic requirements, as well as how to address competence gaps in a way that provides the greatest impact on business results.

For more information, please contact
Ancy Alexander
Marketing Manager
IQPC Dubai
Tel: 050-3471391
Email: Eancy.alexander@iqpc.ae

© Press Release 2010