Over 130 partners attend event in three countries

Dubai, UAE. October 28 2004 - HP Middle East has reported great success in the wake of their recently concluded 'Simply StorageWorks Roadshow' conducted in the Middle East across the UAE, Jordan and Egypt.  The programme is specifically tailored for the Middle East storage community and is presently considered the region's most comprehensive educational programme on storage. 

Speaking about the success of the Roadshow, Hazem Bazan, Director, Solution Partners Organisation - HP Middle East, explained that while the data and information markets continued to grow at unprecedented levels, there is a strong need to identify, understand and cater to various customers needs.

"At HP we believe that the unabated data explosion should be supported by diverse technology choices, and tailor made strategies to protect data and Information.  HP's Simply StorageWorks Roadshow is designed to address this important concern, and after successful chapters held elsewhere in the world, we held it recently to cover the important Middle East market, where it has proven to be invaluable partners," he stated

The ME Roadshow, conducted in Dubai, Amman and Cairo, addressed small and medium businesses (SMBs), large enterprises and consolidated storage networks with individual modules on protection, back up and recovery and leveraging assets. In addition to introducing the XpStorage works 12000, HP also presented the latest updates on Ultimate Business Protection, Easy as NAS and My First SAN. 

Bazan stated that the storage roadshow was attended by more than 130 partners from both the commercial and enterprise spaces.  "The initial feedback from the event was that it proved to be an excellent learning experience for everyone, and most attendees have actually requested similar learning events covering longer durations and hands-on training," he said.

HP's Simply StorageWorks is a globally popular roadshow, currently on tour in 26 cities in 18 countries around Europe.

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About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totalled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest IT company in the Middle East employing about 500 professionals in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Khobar, Cairo and Ramallah servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit www.hp.com/me.

2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

© Press Release 2004