Collaboration aimed at supporting talent and Arabic content development

Abu Dhabi, 08 February 2014: H.H. Princess Ameerah Al Taweel, Chairwoman & CEO of 'Time Entertainment Holding', met and discussed future collaboration opportunities with H.E. Noura Al Kaabi, CEO of twofour54, to support the Arabic and international media scene. The discussions took place during H.H. Princess Ameerah's visit to the Media Zone Authority-Abu Dhabi, which supports talent development and regional television content creation to enhance the media landscape in the region.

Commenting on her visit, H.E. Noura Al Kaabi expressed her pleasure meeting the princess, who is known for her support of Saudi women's rights and mobilizing Arab youth seeking to pursue a career in the media and entertainment industry. During the visit, H.E Al Kaabi shared information about the Media Zone's various activities, projects, and achievements since its inception five years ago. H.E Al Kaabi also highlighted twofour54's commitment towards facilitating world-class creative media content creation through providing a motivating media environment to its more than 250 partners, as well as the various initiatives aimed at enhancing Arab youths' contribution to developing the industry.

Princess Ameerah praised twofour54's efforts in providing an advanced media environment and confirmed her commitment to enhancing the collaboration between twofour54 and 'Time Entertainment Holding', ultimately contributing to the development of the Arab media industry.

'Time Entertainment Holding' consists of three companies including 'Time Agency', which supports Arab talent development; 'Time Events', organizing entertainment and cultural events in the region; and 'Time Production', supporting creative Arabic TV and digital content.

In 2013, Princess Ameerah was ranked third in Arabian Business magazine's list of '100 Most Powerful Arab Women'. She is also a member of the board of the GCC Entrepreneurs Council. Princess Ameerah was honored by many organizations for her efforts in supporting Arab youth and raising awareness around women's rights, and is considered a pioneering figure in the field of philanthropy in the Kingdom of Saudi Arabia and the world.

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For further information, please contact:

Mawya Alqaissieh, twofour54:  D: +971 56 616 8901 , E: mawya.alqaissieh@twofour54.com

About twofour54
twofour54, the commercial arm of the Media Zone Authority-Abu Dhabi, is one of the Middle East and North Africa (MENA) region's leading media and entertainment hubs.  As part of its mission, twofour54 is driving the development of the creative industries in the region, supporting talent and content development initiatives, creativity and young entrepreneurs. 

Its initiatives are contributing to the growth and diversity of the Abu Dhabi economy and its campus is home to over 250 local, regional and international companies, including Ubisoft, Cartoon Network, Sky News Arabia, CNN, Flash Entertainment, Sport 360, Reed Exhibitions, Charisma, Tahadi and Jawaker.

twofour54 provides a range of services including: training across all media sectors; business development and funding support to UAE nationals and other Arabs with great ideas; a creativity lab that allows members to get involved in creative projects; and it facilitates world-class content through its production and post-production facilities.  These services are supported by tawasol, facilitating easy business set-up and providing ongoing support services including the IATA accredited travel agency, tawasol travel.

twofour54 powers the Abu Dhabi Film Festival, Abu Dhabi Media Summit and TROFPEST Arabia each year to drive the development of a vibrant film and entertainment industry.

For more information, visit www.twofour54.com.

© Press Release 2014