Head & Shoulders and Carrefour set Guinness World Record to mark the launch of Supreme scalp care range

Dubai, UAE: – Does your hair look dull and lifeless? Have you tried numerous salon treatments or home remedies to give your hair a boost and not received long-lasting results?  If the answer is yes, the reason could be more deep-rooted than you think – and it lies in your scalp. Head & Shoulders, the UAE’s no.1 haircare brand has joined forces with Carrefour, the leading hypermarket and supermarket chain in the UAE, to extend its breakthrough range of Head & Shoulders Supreme scalp care products to promote the health of the scalp as an extension of one’s facial skin.

Jawad Belcadi, Hair Care Director at P&G said: “A healthy scalp is key to vigorous hair. Each hair is born about 4 mm below the scalp surface and grows for about two weeks before it is visible on the scalp’s surface. To build a great foundation on a scalp level, we have infused Head & Shoulders Supreme with luxuriant ingredients to moisturize, nourish and rejuvenate the scalp. Scalp care is the new hair care.”

To mark the occasion, Head & Shoulders and Carrefour broke a Guinness World Record by creating the 2667-bottle display spelling out the word “Supreme”. P&G employees and the general public gathered at the Carrefour hypermarket in Majid Al Futtaim’s Deira City Centre mall to commemorate the milestone event.

“It’s truly remarkable to be a part of an event that is a world-record-breaking success, not just for the participants, but for the entire community,” said Saranathan Ramaswamy, Gulf Sales Director at P&G. “The overarching motivation for our attempt to break a world record is to reaffirm Head & Shoulders’ lasting connection to healthy scalp and celebrate collaboration with our partners.”

Head & Shoulders Supreme scalp care products are designed to provide freshness and promote scalp health, resulting in hair that is softer and shinier. The range consists of two beneficial variants, Supreme Scalp Rejuvenation shampoo and conditioner infused with Argan Oil for dry scalp and Supreme Scalp Soothing shampoo and conditioner infused with Argan Oil and Aloe Vera for sensitive, itchy and reddish scalp.

Head & Shoulders Supreme is a complete scalp care ritual that is formulated with special ingredients to nourish and fortify your scalp for healthy hair from root to tip.

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About P&G

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Carrefour

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia. Today, Majid Al Futtaim operates over 300 Carrefour stores, serving more than 750,000 customers daily and employing over 37,000 colleagues.

Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 100,000 food and non-food products, and an exemplary customer experience to create great moments for everyone every day.

Carrefour was launched in the UAE in 1995.Today, Carrefour operates 29 hypermarkets and 80 supermarkets, employing more than 10,000 colleagues.

© Press Release 2020