Dubai: Dubai's very own Harry Potter fans flocked to Ibn Battuta Mall yesterday, dressed as their favourite wizards and witches to win Imax Premiere family passes to the exclusive Dubai premiere of Harry Potter and the Order of Phoenix.
This DSS (Dubai Summer Surprises), Ibn Battuta Mall will host the Dubai premiere of the highly anticipated fifth film in Warner Bros. Pictures' film series based on beloved novels by J.K. Rowling, on Thursday July 19 at the mall's Grand Cinema Complex.
"We are thrilled to celebrate the arrival of the anticipated film Harry Potter and the Order of Phoenix in Dubai at Ibn Battuta Mall and we are exited to offer children and families magical and grand giveaways with our valued partners Shooting Stars and Warner Bros. Pictures, during this DSS," said Sandy Mercer, Marketing Manager, Ibn Battuta Mall.
Already, Harry Potter and the Order of the Phoenix has worked like magic in its US box office debut, whipping up $44.8 million for the biggest Wednesday ever, according to studio estimates released on Thursday.
Order of the Phoenix, based on the best-selling novel by British author J.K. Rowling, also proved an international sensation with an estimated $29.2 million in ticket sales for a worldwide, one-day haul of $74 million.
Furthermore, visitors who purchase movie tickets to see the upcoming fantasy adventure at Grand Megaplex, Ibn Battuta Mall from 19 July 2007 can enter a prize draw to win a trip for two to the Hogwarts set at Leavesden Studios near London, where the Harry Potter films are made! There is simply not a better prize for Harry Potter fans the world over.
This grand prize offered by Warner Bros. Pictures and Ibn Battuta Mall as part of their DSS 2007 programme includes a trip for two to London with bed and breakfast, all transfers and a day on set at Hogwarts.
Moviegoers who see the film after its release on 19 July 2007 at Grand Megaplex at Ibn Battuta can enter the competition by dropping their cinema ticket stub into the raffle boxes located at the customer service desk of each entrance to the mall, to win the amazing prize to the Hogwarts set.
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About Ibn Battuta Mall
Ibn Battuta Mall is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the travels of the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India and China. The spacious Mall, covering an area of 1.2 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.
Press Contact:
Emma Scanlan - d'Events
Tel: +9714 331 1104
Mob: +971 50 9450 389
Fax: +9714 331 6612
Email: emma@devents.ae
© Press Release 2007
