Hansgrohe AG Further Expanding its Middle East Market Position
Dubai - Hansgrohe will launch today at The Big 5, construction exhibition, its new line of mixers and showers which are stylishly elegant or straight - World of Style/s. The launch is to expand the company's offering in the Middle East and to keep pace with the exponential growth it is experiencing in the region.
In July the company announced its first half, January to June 2005, revenues which showed a seven per cent increase for the same period last year.
Most of the increase came from emerging markets one of which is the Middle East. "Our net revenues stood at 231.3 million from January to June 2005 an increase of seven per cent against the same period last year," said Julian Henco, Managing Director, Middle East and Africa, Hansgrohe Group.
"The exhibition allows us to showcase to the entire industry what we have to offer with our new range of 'World of Style/s' reflecting the polarity inherent in all tastes and styles. The new design gives equal space to both sides: the elegant, with its soft, organic contours, and the straight, with its stripped-down, strictly geometric lines," explained Henco.
In terms of hard facts, E and S stand for the two very different styles in which Hansgrohe offers its Talis and - most recently - Metris and Metropol lines of mixers. But E and S also refer to the organizing principles that guide customers through the extensive, multifaceted world of Hansgrohe products.
Now that Hansgrohe offers Raindance hand showers designed and sized to match the two styles for all three mixer lines, there is nothing stopping the "World of Style/s" from entering bathrooms and opening up new opportunities in stylized bathroom design. This is especially true since the Metris and Metropol lines offer complete lines of mixers for bathtubs, washbasins, bidets and showers - each with two styles modeled on the successful Talis E and S programs.
Earlier this year, Hansgrohe also launched in Dubai the Axor Starck X, created by world-renowned designer, Philippe Starck. The collection, which expresses the user's lifestyle, taste and personality in a bathroom, received a warm reception from industry experts.
The company has nine production sites on three continents, marketing companies and advisory centers close to the customers in 24 countries around the world including the UAE. The products and modern design-based bathroom solutions are marketed under the brand names Hansgrohe, Axor, Pharo and Pontos.
Growing significance for the market success of the Hansgrohe Group can be attributed to its project business. Examples that bear this out are contracts for the facilities at major hotels such as the International Financial Centre in Dubai, the Maritim in Berlin and the Hilton in Vienna, and the over 200-meter-tall residential tower "The Arch" in Hong Kong with some 2,000 bathrooms.
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For further press information, please Contact:
Melanie Fernandes
Promoseven Weber Shandwick
Tel: +971 4 3210077
Fax: +971 4 3211711
Email: melanie.fernandes@promoseven.com
Website: www.hansgrohe.com
Elizabeth Maclean
Promoseven Weber Shandwick
Tel: +971 4 3210077
Fax: +971 4 3211711
Email: elizabeth.maclean@promoseven.com
Website: www.hansgrohe.com
© Press Release 2005
