July 25th, 2012

Hamad Mohammed Bin Mejren, Executive Director Business Tourism at the Dubai Department of Tourism and Commerce Marketing (DTCM) recently earned certification as a Certified Destination Management Executive (CDME) during the Destination Marketing Association International (DMAI) 98th Annual Convention in Seattle, WA.

"We congratulate Hamad and are proud of his achievement which will enhance his efficiency and professionalism and will assist in the development of the marketing of Dubai as a leading destination for tourism and business travel. We also encourage and urge everyone to continue to search for excellence and knowledge for the interest of our beloved country" commented His Excellency Khalid Ahmed Bin Sulayem, Director General of the Department of Tourism and Commerce Marketing.

DMAI advocates for the professionalism, effectiveness, and significance of destination marketing organizations worldwide. As the world's largest and most reliable resource for official destination marketing organizations (DMOs), DMAI is dedicated to improving the effectiveness of over 3,500 professionals from 600 destination marketing organizations in over 20 countries. 

DMAI's membership represents more than 1750 DMO professionals, students, educators, and industry vendors and partners. Providing cutting-edge educational resources, networking opportunities and marketing benefits, the association has worked to enhance the professionalism, effectiveness and image of DMOs since 1914.

"Hamad officially received his Certified Destination Management Executive (CDME) credential at the DMAI Annual Convention in Seattle, USA on July 18, 2012.  To be honored with this industry professional development credential, he participated in five courses, prepared three papers and completed a final exam.  We congratulate Hamad and recognize his achievement and the value this will bring in the continued Business Tourism leadership at the Dubai Tourism authority", commented Don Anderson Director, CDME Program and Director, Center for Entertainment and Tourism Communications, California State University, Fullerton USA.

DTCM is the principal authority for the planning, supervision and development of the tourism sector in Dubai. Hamad also is responsible for Dubai Convention Bureau, a division of DTCM; whose aim is to further develop and increase Dubai's share of the international congress and special events markets, whilst maximizing the economic prospects of Dubai is a member of DMAI since 2008. 

Mr. Bin Mejren said: "For 98 years, the DMAI Annual Convention has been a must-attend event for destination marketing professionals. It is the gathering where Destination Marketing professionals connect with others who know and understand the industry. It is the leading event where the industry's top providers showcase their products and services. It is an essential professional development and networking opportunity".

Mr. Bin Mejren is the first citizen of the United Arab Emirates to obtain this outstanding certificate awarded by DMAI. CDME signifies that Mr. Bin Mejren possesses the highest educational achievement that prepares him to bring forth change and deal with increased competition. The program focuses on vision, leadership, productivity and implementing business strategies.

Ceremonial honors were conducted during the General Session on Wednesday, July 18 at DMAI's Annual Convention at the Washington State Convention Center. The graduates, including Mr. Mejren, were acknowledged by Ms. Olivia Simmons, CDME, Chair of DMAI's Education Committee; Michael D. Gehrisch, DMAI President & CEO; and Don Anderson, CDME, the CDME Program Director.  

-Ends-

About DTCM's Dubai
DTCM's Dubai Convention Bureau is committed to further develop and increase Dubai's share of the International MICE market and special events, and has successfully partnered with; ITT, ICCA, MPI, IAPCO, ASAE and DMAI, all international associations who foster a global community for the MICE industry.

FOR FURTHER INFORMATION, PLEASE CONTACT:
Ms. Samira Daas
Head of Marketing and Communication, Dubai Convention Bureau
Email: sdaas@dubaitourism.ae

© Press Release 2012