Riyadh- November 19th 2011: Gulf Trading Company Ltd, announced today the launch of two leading luxury optical products: Façonnable and Boucheron. These two French brands are specialized in the manufacture of both sunglasses and medical frames. After a long absence from the Saudi market, GTCL decided to reintroduce the finest international brands to its clients in the Kingdom of Saudi Arabia.

Attending the launching ceremony, were prestigious optical shops' owners as well as Mr. Noureddine Kabbani, the Exclusive Agent of Façonnable and Boucheron brands in the Gulf and the Middle East region.

On this occasion, Mr. Pierre Nahas, Head of Fashion Eyewear and Vision Care Division at GTCL- expressed his pleasure and appreciation to "Wood Optic" and "ODLM" for choosing GTCL as sole representative and ambassador for their brands in the Kingdom of Saudi Arabia. Nahas noted that this partnership has a great opportunity for success thanks to many factors, including the good relation between the Kingdom and France and the fact that the Saudi Arabia is the largest market in the Gulf and the region.

Nahas added: "Gulf Trading has the experience and background to successfully market these two well-known and very much appreciated luxury French brands in the Saudi market."

He continued: "As an integral part of our strategy, we always endeavor to provide the best services to our customers through partnerships with the most prominent international companies in the fashion industry worldwide."

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About Gulf Trading Company Ltd.
Gulf Trading Company Limited Is one of the most professional companies specialized in the business of the optical and sunglasses products through its international partners who are the most famous international brands. The company - and throughout 25 years of its business age - has made great business achievements by signing contracts with different international luxury brands in optics business such as Jaguar, Davidoff, Zeiss, Rudy... to become its sole and exclusive distributor in Saudi Arabia. GCTL has a diversified portfolio of the latest international fashion sunglasses (classic and sportive) for men, women and children, and most of these are European from Italy, France and Germany, while the range of prices are competitive to be convenient with its customers' demands according to the company's policy to deliver the best for its customers and agents in the region.

About Boucheron:
Along with high-end jewelry, watches and fragrances, Boucheron is specialized in the design and manufacture of luxurious eyewear products made from exotic wood, rare buffalo horn, gold, diamond, and other precious materials.

In 7 years "Wood Optic" has also been the recipient of numerous awards including the prestigious Silmo d'or in Paris and other awards in Birmingham and Tokyo. The company is regularly recognized as the best manufacturer of luxury eyewear by its peers, as each set of eyewear is handmade. Over 100 different operations are required to finish one pair. From start to finish, everything is processed in-house by an in-house team to meet high demand worldwide.

About Façonnable:
Façonnable is a fashion house well-known for its menswear brand worldwide. Authenticity and talent are core values of Façonnable and express today's modern elegance. The brand has 80 boutiques, including 24 in France, and more than 500 retail outlets worldwide. Façonnable was founded in the 1950's by Albert Goldberg, and became one of the most celebrated international menswear brands globally. Façonnable was a 3-time winner during the 2010 "Ponts D'or" Ceremony, receiving golden award (Environment category), silver award (Optical category) and bronze award (POP materials category). In addition the brand was also nominated at the 2010 Silmo d'Or.

For more information, please contact:
Pierre Nahas
Head of Fashion Eyewear and Vision Care Division at GTCL
Tel: +966 3 8935557
Email: ho@gtcl.com.sa

Wael Abdel Samad
Weber Shandwich - KSA
Mobile: +966 504440079
Email: Wael.samad@ws-mena.com

© Press Release 2011