On its 85th anniversary Frigidaire renews commitment to UAE with new products, new ads & new promotions
Gulf Technical Co., is celebrating 20 years as exclusive distributor for Frigidaire appliances in the UAE with a series of advertising and promotional initiatives aimed at underscoring Frigidaire's renewed commitment to the Middle East and the longevity in the brand.
Frigidaire is one of the premier brands under the Electrolux Group, the world's largest manufacturer of household and outdoor appliances.
Over the past twenty years, Frigidaire has become the brand of preference for families who appreciate Frigidaire's technical excellence and up-scale size appliances which are perfect for families and family-sized kitchens.
With the aim of introducing young families and reintroducing loyal customers to the competitive value of Frigidaire appliances, Gulf Technical Co., and Frigidaire have launched a spectacular 'Partner for Life' promotional campaign. No purchase is required. To enter, participants simply fill out and submit the multiple choice answer entry form at any Frigidaire point of sale.
First prize in the 'Partner for Life' draw is a complete set of six new Frigidaire appliances including a refrigerator, washing machine, clothes dryer, a cooker, a microwave and a split air conditioner.
Ten second prize winners will each receive one appliance from a choice of a Frigidaire refrigerator, washing machine, dryer and upright freezer.
All entries for the 'Partner for Life' Grand Prize from across the Middle East will be put in to a draw which takes place in Bahrain on December 19th, 2004. The winners will receive a Grand Prize of a one week luxury vacation in Italy for two.
"Though Frigidaire appliances were introduced in the UAE market 40 years ago, the partnership with Gulf Technical Co.since 1983 has given the brand image a boost and a considerable growth in market share. Gulf Technical Co. has consistently supported this premium and historic brand with matchless sales and after-sales service," said Matt Young, Frigidaire's Executive Vice President of Sales and Marketing. "The endurance of our valued relationship with Gulf Technical Co. and Frigidaire's continued and growing success in the UAE market is testimony to the abiding strength of our partnership. For 85 years Frigidaire has become a byword for superior quality and durability. A Frigidaire appliance is truly a partner for life. And this means long-term savings and convenience. Through our new initiatives we aim to bring this message home to our loyal customers and new generations of householders in the UAE."
-Ends-
Electrolux is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors. In 2003, Group sales were SEK 124 billion and the Group had 77,000 employees. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use. The Electrolux Group includes famous appliance brands such as AEG, Electrolux, Zanussi, Frigidaire, Eureka, and Husqvarna.. Visit us on http://www.Electrolux.com/press.
FOR FURTHER INFORMATION
CONTACT TRANS-ARABIAN COMMUNICATIONS SERVICES (TRACCS)
WADAD TABBARA wadad@traccs.net
or SALMA KANAAN salma@traccs.net
Tel: +971-4-3672530
Fax: +971-4-3672531
© Press Release 2004
