La Maison Du Cafe - 'Cafe Najjar' the internationally renowned Lebanese coffee concept has opened a new world for coffee connoisseurs in the UAE to enjoy some of the most exclusive aromas.
The concept 'Café' was opened at Boulevard Emaar Plaza Tower 2 on 6th January 2013 in the presence of Khalaf Ahmad Al Habtoor, Sultan Al Habtoor, Rashid Al Habtoor, Mohammad Al Habtoor and Ahmad Al Habtoor. The special guests of honor included Hussein Lootah - Head of Dubai Municipality, Ahmad Thani Al Matrochi - CEO of Emaar, Khaled Al Malek - CEO of Dubai Properties and Hussein Al Hachem - President of Aramex.
Café Najjar commands over 66% of the local Lebanese market share with over 200 employees and 52 years of experience, and has come to be known in 57 countries abroad. Backed by its phenomenal success, Café Najjar opened its own Café - La Maison Du Café in the year 2000. The venture opened to an encouraging market feedback and as part of the company's ambitious global growth plans, Café Najjar offered franchise business options in the Gulf countries.
With its firm philosophy that "Coffee... The word itself brings the entire globe together" La Maison Du Café offers excellent coffee in a wide range of aromatic flavors that go hand in hand with the right choice of salads, sandwiches, main courses, homemade desserts and shisha.
The key to a really good cup of coffee can be summed up in one word: Freshness. At La Maison du Café - 'Café Najjar' connoisseurs of fine coffee can choose from Dubai blend, Beirut blend, Brazilian, Brazilian Blond, Brazilian Santos, Colombian, Colombian filter, Costa Rican, Espresso Italian, Espresso decaffeinated, Ethiopian, Harrar, Ivory Coast, Indonesian, Jamaican, Mocha and New Guinea.
About Café Najjar
The International Coffee Industries (Café Najjar) is an extension for the corporation Café Najjar which was established in Lebanon over 40 years ago, specializing in all kinds of coffee and machines which prepare Turkish, Espresso and American filtered coffee. The corporation Café Najjar provides 40% of the consumer use of coffee in Lebanon and also was the first in the Middle East to establish the most high quality coffee. Today, Café Najjar employs over 200 people, commands 47% of the market share, and has over 15,000 points of sale in Lebanon alone. Café Najjar has come to be known abroad as well with its worldwide patent vending machine for Lebanese coffee and exports coffee to 52 countries.
© Press Release 2013
