01 April 2013
Grand Millennium Hotel (GMH), a member of the Millennium and Copthorne Hotels Group Worldwide, will host the first edition of Abu Dhabi International Environmental Film Festival (ADIEFF). This event will take place between 20th and 25th of April, under the auspices of Sheikh Hamdan Bin Zayed Al-Nahyan, the Ruler's Representative in the Western Region. The Festival is considered to be the first of its kind aims to "promote the importance of protecting the environment in order for the Earth to become a better place to live in". It also aims to explore and keep up with everything that is recent and new in the field of spreading awareness and protection of the environment. The festival will witness participation and attendance of the biggest movie stars in the Emirates and the region.

The Festival's administration said that the participant films in the official competition will be displayed in the screening halls of the hotel, along with special programs. The hotel will also host conferences and meetings pertaining to the festival. GMH considers the participation in a festival of this scale as a matter of huge significance because it includes artistic, cultural and educational events. The Festival will not only bring together the most important recent films from around the globe in its official competitions, but also the biggest film makers, critics and directors as well as the specialists involved in the field of environment protection . The administration also added that the venue of the Festival at the Hotel reflects the commitment of the administrative staff by embracing one of the most distinguished artistic and cultural events that attracts hotel guests and tourists alike.

GMH's Director General, Atif Ilyas, said "We look forward to welcoming our guests, whether from the world of cinema, the field of protection or from the public in general. We feel that the first round of the ADIEFF will give us the perfect opportunity to offer the services of the Millennium and Corpthorne Groups in the UAE's Capital." He indicated that the hotel has over 850 rooms, suites and apartments. They also look forward to hosting the ADIEFF's events..

He added "We see in this Festival a golden opportunity to intensify social activities and to bring an increasing number of the finest and most interesting artistic events to Abu Dhabi." He also expressed that at the same time, the hotel hopes to raise Abu Dhabi to become one of the world's leading tourist destinations.

He mentions that the ADIEFF is the first ever to deal with the issue of the Environment in the Middle East. Media Lab, a Mass Media company will organize this event. The capital of the UAE, Abu Dhabi will host them over a period of 5 days, between the 20th and 25th of April 2013.

About Media Lab.
Media Lab is considered one of the leading companies in Mass Media. It has recently opened its MLMOVEIs department in order to help a number of different training programs, and support talented film makers in the Arab World in terms of producing their films and financing their enterprises. There is also an MLDOCS department, which focuses on documentaries whether on satellite or cable television. The department is varied to include historical, social and environmental films.

Mr Mohammed Munir is the CEO of Media Lab, a company which is engaged in several lines of business, though mainly in the organization of festivals and large events in the UAE. It is also involved in the establishment and development of magazines, newspapers, mass media consultation and public relations.

About Grand Millennium Hotel
Grand Millennium Hotel is a part of the Millennium and Corpthorne group of Hotels, which is one of the largest hotel companies in the world with over 120 hotels spread over 20 countries. This luxurious 5 star hotel offers a high standard of customer service, the latest technology in their rooms, the greatest health resort, a health club, and a fantastic roof-top swimming pool in addition to popular restaurants and cafes. The hotel is situated close to Al Wahda Mall, in the heart of Abu Dhabi's commercial neighborhood.

For further information on ADIEFF, please contact:
Ossama Rahim
Press Center, ADIEFF 2013 
P.O. Box 108116
Abu Dhabi, U.A.E.
Tel: (971)2 6651213
Fax: (971)2 6660678
Mobile: +971 508002447
E-mail: press@adieff.com

Mouna Ouni
PR& Marketing Director
T+971 2 4953786
F+971 2 495 3975
M+971 566850538
Grand Millennium Al Wahda Hotel, Abu Dhabi
P.O. Box 107080, Abu Dhabi, United Arab Emirates
Email:mouna.ouni@grandmill-alwahda.com
Hotel Website:www.millenniumhotels.ae/grandmillenniumalwahda/hotel-specials/

© Press Release 2013