PHOTO
Dubai, UAE: Vans Middle East will paint a tribute to local creativity with a graffiti mural created on a canvas of multiple skateboard decks. The artwork will be created live at the first ‘This Is Off The Wall’ event at the The Block skatepark in d3, then later divided up and given away to lucky winners who posted about the event.
Mixing street art with skate style, the community event takes place on November 30. Vans fans, skateboarders, artists and anyone visiting will have the chance get one of the exclusive skateboard deck artworks between 3pm and 6pm. They just need to post about the ‘This Is Off The Wall’ installation using the #ThisIsOffTheWall hashtag and tagging @vans_me to enter a draw.
Everyone is invited to experience the event and watch the artwork come to life and take home free sticker packs while stocks last. The ‘This Is Off The Wall’ installation will be on display until December 4, when the skateboards will be sent to Vans’ Dubai stores, giving people time to post and get involved.
Dubai-based street artist Ramy Elzaghawy will create the skate-inspired visual during the three-hour event and the entire process will be visible to the attendees and streamed on the Vans Middle East Instagram and Facebook accounts.
“This Is Off The Wall is a celebration of freedom, creativity and inclusivity,” said Ramy (@t.ra.my), in preparation for the hand-painted mural. “A picture is worth a thousand words and this graffiti will express our journey as dreamers, artists and performers – as well as the emergence of alternative culture”.
In addition to witnessing the artwork, boarders and BMXers are invited to come and skate at The Block. Visitors can also immerse themselves in the exciting atmosphere, with Vans’ curated playlist providing the background music for the art performance and giveaway.
For more information:
Mariah Rosslee
Junior Account Executive mrosslee@stickygingerpr.com www.stickygingerpr.com
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
Headquartered in Costa Mesa, California, Vans has manufactured skateboarding shoes and related apparel since 1966. The company also sponsors surf, snowboarding, BMX, and motocross teams. Beyond clothing and fashion, the brand is linked with both extreme sport and music culture, sponsoring the US Open of Surfing and the annual Vans Warped Tour rock festival since 1996 – the longest running concert series in North America. Vans debuted its “Off The Wall” logo in 1976, based on the slang used by skateboarders performing tricks in empty swimming pools. During the 1970s Vans continued to adapt their rubber-sole shoe design with skateboarding in mind. Vans is operated by GMG in select markets across the GCC and Asia.
About Dubai Design District (d3)
Dubai Design District (d3) is a global creative ecosystem dedicated to design, fashion, architecture, art and retail. In line with Dubai’s position as the leading business destination for the region and beyond, d3 is created as the first-of-its-kind creative ecosystem that enables people and businesses to grow and co-create, whilst simultaneously providing a strong platform for creativity. Strategically located in the heart of Dubai, d3 is one of the city’s lifestyle and business destinations that challenges thousands of people to rethink the regular.
With state-of-the-art infrastructure designed to meet the needs of the industry and a business-friendly framework, the community offers creative talent the tools to drive innovation that permeates through various areas of Dubai’s economy, further reinforcing Dubai’s status as a UNESCO Creative City of Design.
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
