GIA conducts sales training for Pure Gold Jewellers team

Dubai, UAE; April 14, 2013: The Gemological Institute of America (GIA) conducted an intensive training programme for Pure Gold Jewellers sales team on how to effectively sell to today's well informed jewellery customers. The programme focused on the prime qualities that are required in today's sales person, apart from core selling skills, including developing a winning mindset, managing perceptions, individual brand building and engaging with customers so as to gain their confidence and loyalty.

Established in 1931, GIA is the world's foremost authority on diamonds, colored stones, and pearls. GIA is the leading source of knowledge, standards, and education in gems and jewellery. GIA Middle East has been offering courses in major trade centres across the Middle East, including Dubai, Abu Dhabi, Kuwait, Bahrain, Saudi Arabia, Qatar and Lebanon.

According to Karim Merchant, CEO & MD of Pure Gold Jewellers, "The training programme with GIA is another effort from us to ensure we offer the best possible buying experience for our customers at the most competitive prices. Jewellery industry is a constantly evolving and highly competitive sector and it is important for the sales staff to polish their skills to meet the demands of today's educated customers. We take great pride in building long lasting customer relationships and this programme has strengthened our team's ability to win the trust and loyalty of our customers."

Participants were taken through various skills required by a successful sales person so as to encourage them to adopt or internalize best sales practices that facilitate successful selling. Role plays were enacted to help the sales team to become more focused in their day to day activities.

Apoorva Deshingkar, Country Head - Sales (India & Middle East), Gemological Institute of America, said: "We had a very interactive session with the participants and we focused on how to implement the right sales techniques so that the team is in a better position to understand customers and cater to their needs."

For further information please contact: Lisa George/ Rana Romouh, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: lisa@irispr.net/rana@irispr.net. Mobile: 055 107 8561/050 517 5768.

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognised for excellent customer service and is now one of the fastest growing jewellery brands with 125 stores in ten countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for four years - 2007-2008, 2008-2009, 2009-2010 and 2011-2012 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.

Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com