- Genesis scores 21 points better than the #2 ranked premium brand
- In its first year, the all-new G70 luxury sport sedan scores best in compact premium car segment
Dubai: For the second year in a row, Genesis placed first in the J.D. Power 2019 U.S. Initial Quality Study (IQS) among all automotive brands. With a score of 63 problems experienced per 100 vehicles (PP100), Genesis led both the premium segment as well as the industry overall in initial quality.
“We are extremely thrilled to be recognized for highest quality by J.D. Power for two consecutive years – particularly considering we are a relatively young brand,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “This is a testament toward our promise to deliver the most desirable products for our customers. We will continue to hold our products, brand and customer experience to the highest standard in all facets.”
Commenting on the brand’s success and recognition, Altar Yilmaz, Genesis General Manager for Africa and Middle East Region, said this reinstates Genesis’ approach to innovating luxury automobiles in parallel with consumers’ needs.
“We believe and trust in our products and services to achieve our vision for mindful innovation and refined performance. Great products will always prevail, which is why Genesis continues to go from strength to strength as a formidable player in the luxury automotive segment,” said Yilmaz.
The Genesis brand’s score of 63 PP100 represents a year-over-year improvement of five points. G70, which scored 60 PP100 in its first sales year—more than 30 points better than the average for its segment—was recognized for its infotainment system, interior and exterior design, and features and displays.
“Our customers are number one—period—so it is extremely gratifying to receive recognition from them and, in turn, from industry leader J.D. Power,” said Erwin Raphael, COO, Genesis Motor America.
The IQS study, now in its fourth decade, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The 2019 survey is based on responses from purchasers and lessees of new, 2019 model-year vehicles, which is designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.
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About Genesis
Genesis Motor is a luxury vehicle division of the South Korean manufacturer Hyundai Motor Group. On November 4th, 2015, the company was announced as a standalone marque. The brand is primarily developed for the United States, South Korea, the Middle East, and China with European market planned in the horizon. The company kicked off with launching two car models, the G90 and G80 at the initial stage. In September 2017, Genesis launched G70, and its release is considered to be an important milestone. The car aims to deliver innovative, customer-oriented vehicles. The main focus of Genesis is to portray what authentic luxury brand of Korean origin can present to discerning consumers.
For more information on Genesis and its new definition of luxury, please visit www.genesis.com
Omar Abd Raboo
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