28 October 2007
Le Mridien Al Aqah Welcomes Amateurs and Professionals to Participate on the Open Waters

Fujairah, United Arab Emirates: Le Meridien Al Aqah Beach Resort is once again confirming the popularity of water sports with GCC residents by announcing the mark of its renowned Fly Fishing Academy, opening just in time for the impending sporting season in December 2007.

Fly fishing is a seasonal activity which requires a great deal of skill and patience.  Run under the aegis of acclaimed fisherman Martin James, the Fujairah Salt Water Fly Fishing Academy teaches traditional angling method in which artificial flies are tied out of materials such as fur and feather onto a hook to imitate naturally occurring food.  Rods are generally light while the lines are heavy, providing the perfect weight and momentum for casting.

Situated on the dramatic stretch of coastline adjacent to the Hajar Mountains, the Academy is, according to James, perfectly situated:

"With its densely populated and flat waters, the Gulf is perfect for this style of fishing," said James.

"Moreover, Fujairah, in contrast to Dubai and the windy West Coast, is particularly suitable," he added.

James, a proud recipient of the eminent Lord Mason's Illuminated Scroll award - the most prestigious recognition within the angling world - has never traveled without his rod and since his first visit to the UAE in 1992, has been enthralled by the seas surrounding the Gulf.  With his expertise throughout the years, his tutorials offer anglers of all abilities the necessary insight and expert tuition required for the sport.

"The equipment required for fly fishing is minimal and is consequently an ideal pursuit for tourists," James continued.

"Unlike more conventional methods of angling, fly fishing is less messy and does not involve live bait but a hook covered in silk furs which, when combined with an expert cast, imitates a bait fish."

James is also encouraging both women and children to take part in this year's activity, as the sport is not physically extensive and nor does it require additional strength when angling, "I am there to offer help and expertise at all times. Don't be afraid to ask any question. All participants will have my undivided attention at all times", commented James.

The academy offers a range of courses and expert tuition and covers all aspects of the sport, from the various methods of tying knots, to the mechanics of casting and the use of floating, sinking and intermediate lines. The course includes one night's accommodation at Le Meridien Al Aqah, with rates starting from AED 1,650. It also includes a half day classroom session, dinner with Martin and a five hour fishing Charter in the deep Blue Indian Ocean. The program is scheduled to run from December 12th to December 17th.  Registration deadline for this hooking sport is December 1st, 2007.

"It's an addictive activity," said Patrick Antaki, General Manager, Le Meridien Al Aqah Beach Resort.

"Since the academy's opening, I have been captivated by the sport and I am already getting my rod ready in anticipation," Antaki concludes.

-Ends- 

About Le Mridien
Le Mridien brand, currently represented by approximately 120 properties in 52 countries, was acquired by Starwood Hotels & Resorts Worldwide in November 2005.  With close to 70 percent of its properties located in Europe, Asia-Pacific, Africa and the Middle East, Le Mridien provides a strong international complement to Starwood's primarily North American holdings.  Plans call for dynamic expansion of Le Mridien-branded hotels within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. For more information, please visit www.lemeridien.com

About Starwood Hotels & Resorts
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 890 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Mridien, Sheraton, Four Points by Sheraton, Aloft(SM), and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

Press Release 2007