Le Meridien Al Aqah Continues To Highlight Destination Marketing at ATM 2007
Fujairah, United Arab Emirates: Having significantly contributed to the burgeoning tourism industry on the East Coast, Le Meridien Al Aqah is exhibiting at the Fujairah stand at Arabian Travel Market (ATM) 2007 for the 5th year in a row. During the 4-day exhibition destination marketing remains a key area of focus for the Middle East's leading beach resort.
"The stunning natural beauty of the East Coast, the year-round pleasant weather and easy accessibility from other Emirates has made Fujairah the only truly year-round tourism destination in the region. Over the past few years the East Coast has succeeded in generating growing interest from international and regional visitors, and as the pioneering hotel on the East Coast, Le Meridien Al Aqah remains committed to ensuring continued demand for Destination Fujairah," said Patrick Antaki, general manager, Le Meridien Al Aqah.
Since opening in 2002, Le Meridien Al Aqah has aligned itself closely with the Fujairah Tourism Board (FTB) to promote Fujairah as the "new hot tourism destination". As a result, the tourism industry in Fujairah has grown tremendously, with the number of tourists steadily increasing in the past five years.
"The East Coast is now witnessing the inauguration of new hotels which further attest to the growth of the tourism industry here, highlighting just how far we've come. Destination marketing will always remain a top priority for Le Meridien Al Aqah, evident by our continued participation in ATM and other major international travel and trade exhibitions in conjunction with the Emirate of Fujairah," Antaki added.
Al Aqah's recent destination marketing initiatives included participation in the International Tourism Exchange (ITB) in Berlin and at MITT, the premier travel industry event in Russia. In addition to this, the famed beach resort continuously enhances and improves all of its facilities and amenities to attract more guests, whether they are sporting enthusiasts, spa lovers, or just in search of good food and relaxation.
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About Le Mridien
Le Mridien Hotels & Resorts, with its portfolio of more than 130 luxury and upscale hotels in 53 countries worldwide, is owned by Starwood Hotels & Resorts Worldwide, Inc. The majority of Le Mridien properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. In the 2005 Luxury Brand Status Index survey Le Mridien was recognised as one of the top 15 luxury hotel brands. For more information, please visit www.lemeridien.com.
About Starwood
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Mridien and the recently announced aloftSM and ELEMENTSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
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© Press Release 2007
