PHOTO
Riyadh, Saudi Arabia – Ford’s passenger car lineup has benefitted from a bumper 2016 in Saudi Arabia, seeing a tremendous boost in the sales of its compact Ford Figo models, with the number of units sold increasing nearly five-fold in the Kingdom.
New regulations set out by the Saudi Standards, Quality and Metrology Organisation (SASO) regarding corporate average fuel economy (CAFE) hope to improve fuel economy in small vehicles by four per cent* – to around 19 kilometres per litre, making smaller cars more desirable. It’s also estimated that around 12 million vehicles are on Saudi roads on any given day – of that, according to experts*, light vehicles account for approximately 82 per cent.
And Figo’s sophisticated 1.5-litre petrol engine offers excellent fuel economy, matched with the small car’s smart technology and capability, making it an ideal choice for customers in Saudi Arabia looking for a capable, nimble compact sedan with impressive levels of sophistication and safety. The sub-four-meter sedan has been in demand by car rental and leasing agencies in the Kingdom, thanks to its class leading features with sales growing by nearly 480 per cent – a growth that contributed to the nameplate’s overall Middle East sales to almost double.
Saudi Arabia continues to be Ford’s biggest market in the Middle East, with over 60 per cent of Ford passenger vehicles – Figo, Focus, Fusion, Mustang, and Taurus – sold in the Kingdom.
Ford Figo
The new Figo proves that you don’t need to sacrifice quality, design or functionality to have an affordable, powerful compact car. It is the ideal urban mobility vehicle from Ford, built to high global standards, offering more quality and advanced technologies than one would expect for the money.
The Figo offers new levels of sophistication, smart technology and safety in a compact saloon. The Figo is the first compact saloon with standard driver and passenger airbags to help protect occupants in collisions and with two airbags available for even greater protection.
True to Ford’s commitment to delivering a fun-to-drive experience, the Figo has been designed and engineered to offer precise, agile and responsive steering, and stable, predictable handling. For the ultimate combination of performance and fuel economy, the Figo is also available with a refined and sophisticated 1.5-litre Ti-VCT petrol engine, offering an impressive 112 PS of power and 136 Nm of torque at 4,250 rpm.
Figo is part of the world-class Ford sedans family which is also available at Al Jazirah Vehicles Agencies Co, the Ford and Lincoln importer-dealer in Saudi Arabia.
The lineup features various models suiting almost every walk of life, such as the sporty Ford Focus, the smart mid-size Ford Fusion, the legendary Ford Mustang, and the all-time favourite full-size Ford Taurus.
Ford Focus
The premium look and feel of a luxury car; the space and versatility of a family car; the agility of a sports car: The new Focus is much more than much-better looking. Choose from a 1.5-litre EcoBoost with either 150 or 182 PS automatic, or a 2.0-litre Turbo manual (Focus ST) with 250 PS and 345 Nm of torque. Each combine advanced fuel injection and emissions technology to extract the maximum amount of energy from every drop of fuel.
Ford Fusion
The Fusion is available with a host of advanced technologies, including Pre-Collision Assist with Pedestrian Detection, Lane-Keeping System, Adaptive cruise control, Active park assist, and Blind Spot Information System (BLIS®) with cross-traffic alert. Those driver assist aids are complemented by the latest iteration of Ford’s award-winning SYNC® communications and entertainment system, with a 2.5-litre Ti-VCT engine boasting 171 PS and 237 Nm of torque.
Ford Mustang
Mustang GT comes with the latest edition of the throaty 5.0-litre V8, now featuring an upgraded valvetrain and cylinder heads that help boost output to GSO-rated 421 PS and 530 Nm of torque. A new intake manifold features charge motion control valves to partially close off port flow at lower engine speeds. This increases the air charge tumble and swirl for improved air-fuel mixing resulting in improved efficiency and idle stability.
A 3.7-litre V6 engine with 304 PS and 380 Nm of torque on tap, and the newest member of Ford’s global family of EcoBoost engines, the 2.3-litre, which leverages state-of-the-art technologies including direct fuel injection, twin independent variable camshaft timing and turbocharging to produce big-engine power and torque with improved fuel efficiency, are also available.
Ford Taurus
Two engine choices make up the Taurus line-up for the Middle East, including two front-wheel drive and two all-wheel drive options. A 3.5-litre Ti-VCT engine produces 272 PS and 342 Nm of torque. The range-topping 3.5-litre EcoBoost engine boasts a powerful 370 PS and 475 Nm of torque, giving customers a wide range of power options to choose from.
-Ends-
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 62 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products and services, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.
Contacts:
Sue Nigoghossian
MENA Communications
Ford Middle East & Africa
Rasha Ghanem
ASDA’A Burson-Marsteller
971-4-4507600
971-4-356-6368
rasha.ghanem@bm.com
snigogho@ford.com
© Press Release 2017
