Folli Follie's 'Full Fashion Concept' launched at Dubai Festival City

Global brand offers a wide selection of fashionable watches, jewellery and accessories

Dubai, UAE April 25, 2007 - Following its unprecedented success in major fashion capitals across the globe, Folli Follie, the top fashion brand synonymous with exquisitely-crafted jewellery, watches and fashion accessories, inaugurated the third and latest Folli Follie boutique in the country, located at the newly-opened Festival Waterfront Centre, Dubai Festival City.

Folli Follie, known for its fashion-forward design philosophy, has been making waves in major cosmopolitan cities such as New York, Paris, Tokyo, Hong Kong, Seoul, Athens, Beijing, Honolulu and Dubai. The brand offers signature pieces that reflect its 'full fashion concept' - the imaginative mixing and matching of various items from its extensive collections to create distinct modern looks.

Mr. Tamjid Abdullah, Deputy Managing Director of Damas, the international watch and jewellery retailer, and the exclusive partner of Folli Follie in the Middle East, remarked, "The presence of Folli Follie in the UAE has given way to exciting possibilities for our selective clientele. With the opening of this third Folli Follie boutique in Dubai, the other two being in Burjuman Centre and Mall of the Emirates, there is now greater access to the unique fashion concept of this international brand in the country. The refreshing range of Folli Follie watches, jewellery and accessories makes unique fashion statements that will definitely set a trend."

Driven by the philosophy of offering affordable, fashionable luxury, Folli Follie has captured the hearts of discerning followers of fashion. Its pieces complement the personality of the wearer. With innovative designs such as the stainless steel collection and with elegant pieces such as the unique K Collection jewellery, Folli Follie acts as a trend setter in the global market.

Folli Follie timepieces play an ever-increasing role in the success of the brand and have established themselves as fashionable and affordable alternatives to the traditional high-end brands. Ladies watches nowadays are no longer considered as simple timepieces or expensive jewels but everyday fashion accessories, to be mixed and matched. Amongst the latest stylish women's watch collections are the Ceramic Collection, the Rubber Collection and the Jewellery Watches. Moreover, with the fashion industry's increasing influence on the design of men's watches, Folli Follie offers also a unique men's watch line, creating various designs to suit the changing lifestyles of the modern man and his need for both a 'primary' and a 'secondary' watch.

In addition to its core jewellery line, Folli Follie offers a comprehensive assortment of fashion accessories which include handbags, small leather goods, belts, pashminas and sunglasses. Echoing Folli Follie's philosophy of "affordable, fashionable luxury," the exclusively designed pieces are now globally recognized for their innovative designs and craftsmanship.

Folli Follie boutiques are conveniently located at the Burjuman Centre, Mall of the Emirates and the Festival Waterfront Centre, Dubai Festival City.

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