Leading position in the jewellery retail category

Dubai, UAE; June 30, 2013

Firoz Merchant, Founder &  Chairman of Pure Gold Jewellers is ranked number 14th on the Forbes inaugural list of Top 100 Indian Business Leaders released recently. He holds the leading position among Indian business leaders in the jewellery retail category.

Talking about the ranking, Firoz Merchant said: "I am humbled to be acknowledged in the prestigious Forbes list. My story echoes with many expatriates who came to the UAE with no major financial backing but just the dream and the determination to make it happen. From a single store in 1989, we have come a long way. Today we have 125 stores in the Middle East and Asia, along with two manufacturing factories in India and one in China. The UAE has given me great opportunities and we are committed to giving back to the community that has supported the growth of our business."

Firoz Merchant has diligently supported numerous local charities in the UAE and helped many expatriates in unfortunate circumstance. Pure Gold Jewellers works closely with Sheikh Mohammed Bin Rashid Al Maktoum Humanitarian and Charitable Foundation, UAE Red Crescent Society, Dar Al Ber Society, Bait Al Khair Society, Zakat Fund Abu Dhabi, Ministry of Education, Ministry of Health, Jamiyat Asarika Al Khariya (Sharjah Charity International) and others.

The most unique humanitarian initiative Pure Gold Jewellers is committed to is helping debt laden prisoners in UAE jails. Starting in 2011, Pure Gold Jewellers has spent Dh3.7m to free 3,700 inmates till date.

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About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognised for excellent customer service by the industry; and is now one of the fastest growing jewellery brands with 125 stores in ten countries.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012 and 2012-2013 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.

Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com

For further information please contact: Lisa George/Sali Takouz/Swaleha Calafeto, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: lisa@irispr.net/sali@irispr.net/swaleha@irispr.net. Mobile: +971-55-107 8561/+971-50-9601446.

© Press Release 2013