16 April 2007
Continuing its constant efforts to support societal causes, FINE, the market leaders in the Middle East's hygienic paper industry, recently launched a blood donation drive at its Jebel Ali facility in support of the blood donation center of the Dept. of Health and Medical Services of Al Wasl Hospital.

Over 40 employees of FINE, led by Peter Janho, Chief Area Officer - Arabian Peninsula and Iran, and other senior managers donated blood on the day. The drive was integral to FINE's commitment to improving the lives and health of the broader community and was in keeping with its principles of Corporate Social Responsibility.

"For FINE, serving the local community and the society at large has always been top priority. There is a deep rooted commitment to corporate social responsibility at all levels of the organizational structure within FINE and we are regularly involved in various programs and initiatives that support societal causes," said Peter Janho.     

"We are pleased with the response generated by our latest blood donation campaign and we are glad to continue our support to the Al Wasl Blood Donation Centre which has been doing a commendable job in saving precious lives by maintaining ample stock of blood," he added.    

FINE staff members from all departments were invited to participate in the blood donation drive. Volunteers were professionally attended to by personnel from the Blood Donation Centre's mobile blood collection unit, which set up the required medical gear at the company's offices in Jebel Ali.

"Every year the employees of FINE have showed genuine interest in donating blood and we thank them for once again turning out in large numbers this year. FINE is setting an excellent example to show the important role companies can play in maintaining adequate blood stock levels in our blood banks," said Nadia Abdullah, session organizer at the Blood Donation Centre.

-Ends-

About FINE
FINE is the brand name of a wide variety of products produced by Nuqul Group's FINE Hygienic Paper Companies spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities. Other brands that the company markets include Finies, Lido & Baby Fine (baby diapers), Cinderella & Lady Fine (feminine sanitary napkins), Smile (facial tissues and toilet paper rolls).  Products under the FINE name include kitchen towels, jumbo rolls, adult briefs and refreshing towels.

About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees and exports its products to over 45 export markets worldwide. 

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© Press Release 2007