16 November 2008

In a region that knows how to surprise, Explorer Publishing, the Middle East's no.1 map publisher, is set to release the country's first ever Mighty Maps for Dubai, Abu Dhabi and the UAE. These handy first-of-their-kind double-sided maps are printed on microfibre fabric that is virtually indestructible.

Alistair Mackenzie, Publisher, Explorer Publishing comments: "We wanted to find a solution to those awkward map moments for people on the go, so we came up with a map that can be scrunched into a bag or stuffed in a pocket. Whether they're used to polish your sunglasses or blow your nose, the Mighty Maps will remain intact! Folding a huge map can sometimes be a burden, so we are giving our consumers another option."

"As map publishers we understand that usability and durability are just as important as providing accurate map data that is easy for users to understand."

The Mighty Map series features double-sided maps that cover the whole of a specified city or country, showing area names, road names, shopping malls, hotels, beaches, parks, museums, hospitals and other key landmarks and attractions.

With a team of highly skilled cartographers and designers, combined with award-winning print quality and mapping capabilities, Explorer has published numerous mapping products including mini maps, city maps, image maps, road maps, country atlases and off-road maps.

Explorer Publishing was founded in Dubai in 1995 and has rapidly expanded its portfolio of Residents' Guides, Mini Guides, Mini Maps, Maps and Atlases, Lifestyle Guides and Photography books, covering the Middle East, Asia Pacific, Europe, North America and beyond.

For more information log on to www.explorerpublishing.com

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For press information and review copies please contact Annabel Clough at Explorer Publishing at annabel@explorerpublishing.com or alternatively call (+971-4) 340 8805

© Press Release 2008