Ezdan Al Gharafa Mall is all set to open in September 2012

DOHA 13 February 2012 - Ezdan Real Estate Company, an established brand in the real estate industry in Qatar with numerous residential complexes, hotels and administrative buildings showcasing its nationalistic passions, has added another jewel in its crown by upcoming Ezdan mall at Al Gharafa.

The mall is a part of Ezdan's strategy to diversify its investments and the prestigious Ezdan Al Gharafa Mall is scheduled to open in September this year.

The New Ezdan Mall will be managed by Mr Malik Q Awan, a widely-experienced veteran in the retail industry, who has been appointed as the Chief Operating Officer. The Ezdan Mall will also enhance the profile and marketability, besides seeking to ensure their sustainability through strategic alliance with major retail group and appropriate tenant mix strategy. 

Mr Abdul Rahman Al-Najjar, Deputy CEO of Ezdan Real Estate Company, welcomed Mr Awan to the organisation and commented: "We're extremely delighted to have a dynamic person like Mr Awan as the head of our new Mall to manage this millstone in the shopping industry. Mr Awan possesses a long hands-on experience that spans over two decades in the retail industry."

Mr Awan commented at being a part of the Ezdan group: "I am happy to join the one of largest real estate group in the GCC region. What make Ezdan stand out among the developers are ownership of the prime locations."

 "Since there are positive results in Qatar retail segment due to boom, the retailers are keen to expand in the country. However, it is hard for them to find a right location within new developments.  In recent years, new developers came up with shopping malls which exposed major gaps in the main categories in the merchandise mix. They fail to understand the importance of the positioning and merchandise mix in the malls, ending up with imbalance mall merchandise configuration. We will focus on the gaps in the market, when setting our merchandise mix strategy," added Mr Awan.

"Our mall is located at very strategic location. The Ezdan Mall Gharafa, which will have 400,000 square feet area on three floors on the Al Shamal Road, is scheduled to open in September this year. It is at the heart of the prime shopping district, surrounded by other shopping mall and a hypermarket, with 50,000 footfalls in the area. And once our Gharafa Mall and adjacent mall open, the footfalls are expected to double," informed Mr Awan.

Planning and negotiation are in progress with major retailers to this end, he affirms.

For further information please contact:
Mr. Ahmad Abdullah
Public Relations & Media Dep. Director
Ezdan Real Estate
Phone: 44094271
Mob: 55851180
Email: ahamad.abdulah@ezdanqatar.com                                         

© Press Release 2012