Built to last a lifetime and look great for the entire ride
Middle East -Chevrolet Camaro Convertible in its aims to exhibit top build quality and maintain all the strengths of its coupe sibling, has undergone a vigorous testing regime to ensure lifetime stability.
Chevrolet Camaro Convertible showcases a top built to last a lifetime, operates worry-free and maintains the appearance of its Coupe sibling.
To assure long-term durability, the convertible top underwent extensive testing during development, being opened and closed more than 22,500 times - three times more than would be expected in a typical 10 years of use. Some of those cycles were performed in extreme conditions; temperatures ranging from minus -30° C to 77° C and humidity of up to 95 percent.
"The engineers in Detroit had the Camaro Convertible undergo a rigorous testing regime." said Luay Al Shurafa, Regional Brand Manager for Chevrolet at General Motors Middle East Operations. "They had to drive 80 Camaro Convertibles back and forth from the testing centre and had to operate the Convertible rooftop five times a day no matter what the weather was like. It is this rigorous attention to detail that reflects on the Convertible's performance in all markets including the Middle East.".
Every Convertible undergoes a water test as it completes assembly in Oshawa, Ontario. In addition, vehicles are randomly chosen to undergo an eight-minute water test at the assembly facility in Oshawa and at an identical facility at the GM Proving Ground in Milford, Michigan. More than 27,255 liters of water are hurled at the car in a hurricane-like downpour at a pace of 3407 liters per minute.
Addressing another aspect of interior comfort, Camaro Convertible's three-layer top includes an acoustical liner made of rubber sandwiched between an acrylic square weave outer fabric and an inner reinforcing cotton layer. Engineers use a sophisticated human-ear mimicking device called the Aachen Head to measure noise levels.
"For many buyers, a Camaro Convertible can be a collector car, something they might keep for generations. So we made sure the tops would retain their quality for a long, long time," added Al Shurafa. "There is great value in a Convertible with the original top."
Consistent with its coupe-like performance dynamics, the Camaro Convertible offers the looks of the Camaro Coupe when the top is up. The five bow roof design provides a smooth, taut and carefully tailored appearance that retains the sleek roofline of the coupe.
Unlike other convertible models in the segment, the Camaro top latches with a single, convenient handle located at the center of the windshield header. Once the latch is turned to the open position, the push of a single button lowers the windows and activates the top, which completes its cycle in about 20 seconds.
To learn more about the extreme measures employed by Camaro Convertible engineers to verify quality and durability, watch the Dept. 180 Camaro Convertible video.
-Ends-
About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region. Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting SUVs and pickups, such as Suburban and Silverado; and award-winning passenger cars and crossovers, such as Cruze, Malibu and Traverse. For more media material about Chevrolet in the Middle East, please visit http://media.chevroletarabia.com
About General Motors
General Motors Company (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GM's largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com. In the Middle East since the 1920s, General Motor's vehicle brands sold in the region are Cadillac, Chevrolet, and GMC supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. For more media material about GM in the Middle East, please visit http://media.gmarabia.com
For more information:
Samer El Khalil
Regional Communications Manager
General Motors Middle East
Tel (+9714) 314333
E-mail: samer.elkhalil@gm.com
Rasha Ghanem
Chevrolet Product Communications
Tel (+9714) 3143987
E-mail: rasha.ghanem@gm.com
Marwan Abu Ghanem
Tel (+9714) 4055511
E-mail marwan.abu-ghanem@hillandknowlton.com
© Press Release 2011
