New and upgraded 2012 models to be showcased at the engaging Lexus exhibit

Dubai, November 2nd 2011: Al-Futtaim Motors, exclusive distributor of Lexus in the UAE, has announced that it will be a major exhibitor at the 5-day Dubai Motor Show starting November 10, 2011. The region's largest and most established motoring event, which is renowned for connecting the global automotive industry with motoring enthusiasts and professionals, will be held at the Dubai International Convention and Exhibition Centre.

Saud Abbasi, General Manager for Lexus, Al-Futtaim Motors, said, "We are truly excited and look forward to participating in the Dubai Motor Show. This year, we have more than doubled our usual exhibit space, and have redesigned our stand to better reflect the lifestyle of Lexus"

"This year, Motor Show is exceptionally important, as it will be the platform at which Lexus will reveal its new face. One the first day, we will be previewing one of Lexus's next generation luxury vehicles, which will set the parameters for all future designs and performance direction." He continued

He further added: "We promise this year's showcase to be exceptionally engaging as visitors will not only get to touch and feel our latest line-up but also get a chance to engage with the brand on many sensorial levels. This includes the Lexus Audio Experience featuring Mark Levinson audio system, a Lexus Art Gallery and a Lexus boutique. Visitors will also get the chance to preview the new F-Sport package that will be on offer with IS and CT"

This year Lexus will preview one of its next generation sedan vehicles, which will set the stage for the new direction being adopted by Lexus for its future vehicles. Lexus will also display the newly launched 2012 models of CT, IS, LS, and SUV range. The SUV range will include the upgraded RX and GX while the hybrid models will include the LS and the CT.

A big introduction at this year's Motor Show will be the F-sport package for the IS and the CT. The F-sport package adds to the Lexus vehicles a more dynamic sport-tuned suspension, racing-inspired sport aluminium pedals and a sport steering wheel trimmed in perforated leather. It also features bold design cues inside and out, including a distinctive mesh grille and larger rear spoiler.

The Audio Experience booth will allow visitors to enjoy the renowned Lexus audio experience within a specially built space featuring Mark Levinson audio systems. The Hybrid Zone will demonstrate to the visitors the technology behind creating responsible powerful luxury vehicles.

Also, exclusively for this year's show, Lexus will launch F-Sport merchandise including  branded golf sets, bathrobes, thermal mugs, T shirts, pens and other desktop items to name a few. These items can only be acquired from the Lexus Boutique housed inside the Lexus stand in Sheikh Saeed Hall 2.

"This is one way of extending the Lexus driving experience beyond the vehicles and taking the brand right to our customers' personal environments." Abbasi concluded.

-Ends-

About Lexus
Driven by the vision to create the finest luxury car, combining speed, safety, comfort, and elegance, Lexus was launched in 1983. The first Lexus, the flagship LS 400, was introduced in 1989 since which Lexus has continued to set new standards for luxury vehicles around the world. With a vast sales network in over 70 countries, Lexus is ranked among the ten largest Japanese global brands. Its world headquarters are located in Japan, with major operational centers in Europe and the United States.  In the UAE, Lexus is exclusively distributed by Al-Futtaim Motors and has an extensive lineup of sedans, SUVs and a supercar. The sedan line-up includes CT, IS, ES, GS, LS. The SUV range includes RX, GX and LX. The F marque line produces ISF sports sedan and the LFA supercar.  With this range of vehicles that are unsurpassed in their respective classes and a philosophy that puts the customer first, Lexus will continue to forge ahead, setting new precedents in pursuit of perfection.

For more details please visit www.lexus.ae; and http://www.facebook.com/LexusAE

About Al-Futtaim Motors
Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.  The company also operates 13 Tyre Express outlets in Dubai and Northern Emirates at select Emarat Petrol Station in addition to 5 TBA Tyre Service Centres at ADNOC Petrol Stations in Abu Dhabi and Al Ain. A comprehensive range of tyres and batteries are available, together with expert advice on tyre care and safety. The company's customer focus is exemplified in its guiding maxim of "We care and it shows".

For further information please contact:
Suzan Kazzi
Public Relations Manager
Tel: +971 4 2282101
Fax: +971 4 2279801
Email: suzan.kazzi@gmasco.com

© Press Release 2011