Dubai, UAE: The Beautyworld Middle East Awards will take place on October 31, celebrating legacy brands and emerging businesses that steer innovation across the global beauty, hair, fragrance, and wellness industries. The industry’s top performers will be honoured during a lavish masquerade themed gala dinner at the Address Sky View following the opening day of Beautyworld Middle East, the region’s largest international beauty and wellness trade show, set to be held at Dubai World Trade Centre from October 31 to November 2.

As many as 150 entries were received for the second edition of the regional awards this year. Spanning 13 categories, including digital marketing, breakout star, and homegrown brand, there were also influencer categories shortlisted by an expert panel of judges.

Flyn Roberts, Show Director at event organisers Messe Frankfurt Middle East, said: “We are thrilled to bring back the Beautyworld Middle East Awards as we believe it is critical to acknowledge developments and innovations in the beauty industry. This is a way to appreciate the beauty brands for their creative products and services while also motivating them to keep progressing.”

“Similar to last year, the Beautyworld Middle East Awards have received an overwhelming amount of positive feedback from key players in the sector, and the brands have responded more passionately this year, as seen by the increased number of award submissions. This demonstrates that our efforts to recognise innovative businesses and their outstanding work are on the right track.” 

The ‘Homegrown Talent’ category acknowledges key brands conceived and launched in the Middle East and celebrates the creativity of local entrepreneurs in the beauty and fragrance industries to recognise and support regional players.

Among the shortlisted candidates for this award is Kayali, whose founder Mona Kattan has spent seven years developing and sourcing a range of products.

Remi Mobolade from Kayali said: “It is a true honour and privilege just to be recognised alongside so many other well-known, established brands. As a nominee, you dream of winning of course, yet just to be nominated is acknowledgment of the efforts we have put into all our products since day one. This will inspire us to continue along this path and we look forward to October 31.”

Influencer of the Year is one of the award categories attracting attention from beauty enthusiasts. The final competitors include Layali Makeover, Marmar Moda, Mona Tajarbi, Zahra Lyla Khalil, and Nisrine Dauo.

“I am ecstatic to be chosen as a finalist; I couldn't be happier,” said Zahra Lyla Khalil. “I spend a lot of my time and energy creating content and to see my work being recognised across the region is a special feeling. Now I am eagerly anticipating the awards ceremony and looking forward to a great event.”

In the Perfumer of The Year section, the organisers will reward the best perfumer having contributed to the launch of a new fragrance in the GCC in the past two years. Leading perfume manufacturer Givaudan, which has more than 250 years of experience, is a front-runner in the category this year.

“Entering the awards and being shortlisted itself brings us pride, recognition, and excitement,” said Sara Boulkhemair from Givaudan. “Being featured during an event that recognises regional and international stakeholders of the beauty and fragrance industry is one more landmark for this historic company. Now we cross our fingers and wait.”

The Beautyworld Middle East Awards will take place 31 October at the Address Sky View, with networking drinks from 7:30pm and the ceremony beginning at 8:30pm. The full list of award finalists and tickets for the gala dinner are available at:


About Beautyworld Middle East

Beautyworld Middle East, taking place from 31 October to 2 November 2022 at Dubai World Trade Centre, is the largest trade fair for beauty, hair, fragrance, and well-being in the region. As one of the most influential and visited beauty trade shows in the world, the event offers over 30,000 trade visitors a convenient and engaging platform to meet with 1,300+ regional and international exhibitors from over 65 countries for three days of business networking and sourcing.

For more information, please visit our website.

Background information on Messe Frankfurt

The Messe Frankfurt Group is one of the world’s leading trade fair, congress, and event organisers with their own exhibition grounds. With a workforce of 2,200 people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. As in the previous year, annual sales for 2021 were significantly lower owing to the COVID-19 pandemic: approximately €154 million compared with Group sales as high as €736 million in pre-pandemic 2019. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields.

Sustainable business practices are a central pillar in our corporate strategy and strike a healthy balance between ecological and economic interests, social responsibility and diversity. Another of Messe Frankfurt’s strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt

(60 percent) and the State of Hesse (40 percent).

For more information, please visit our website at:

About Messe Frankfurt Middle East

Messe Frankfurt Middle East’s portfolio of 16 exhibitions includes Automechanika Dubai, Automechanika Riyadh, Beautyworld Middle East, Beautyworld Saudi Arabia, Hardware + Tools Middle East, Hypermotion Dubai, Intersec, Intersec Saudi Arabia, Gifts & Lifestyle Middle East, Light Middle East, Materials Handling Middle East, Materials Handling Saudi Arabia, Middle East Cleaning Technology Week, Paperworld Middle East, Prolight + Sound Middle East, and SPS Automation Middle East. In the 2021/22 event season, Messe Frankfurt Middle East exhibitions combined featured 2,394 exhibitors from 53 countries and attracted 83,124 visitors from 116 countries.

For more information, please visit our website.