Riyadh, Kingdom of Saudi Arabia – Alsulaiman Group, through its subsidiary Alsulaiman IKEA, is a proud partner of the Diriyah Contemporary Art Biennale‘s second edition, artistically directed by Ute Meta Bauer under the theme "After the Rain,". The event is taking place at the JAX District in Diriyah until May 24, 2024.

The Biennale, one of Saudi Arabia’s largest showcases of contemporary art, now in its second edition, brings together 177 works by 100 artists from over 40 countries around the world and has attracted over 150,000 visitors to date.

As a subsidiary of Alsulaiman Group, IKEA plays a crucial role in the Diriyah Contemporary Art Biennale by contributing to both functional and aesthetic attributes of the exhibition. IKEA's furniture is strategically integrated into some of the Biennale's installations, creating versatile and visually appealing spaces for art to be showcased.                                             

Through its contribution IKEA continues to build on its influence on creativity, innovation and sustainability. Several artists, including the renowned Suzann Victor, utilised IKEA products in their creations, transforming everyday items into captivating artworks. Victor's "Strike" sculpture, for example, repurposes IKEA vases to create a spectacular musical exhibit. When visitors gently strike the water-filled vases, they create a harmonious melody, enhancing the exhibit’s appeal.  

“At Alsulaiman Group, our partnership with the Diriyah Biennale Foundation is a testament to our commitment to functionality, sustainability, and inspiring creativity,” said Saud Alsulaiman, CEO of Alsulaiman Group. “Through our support for the Diriyah Contemporary Art Biennale, we aim to showcase how our furniture is not just functional but also serves as a canvas for creativity, inspiring artists and visitors alike to see the potential in everyday objects. Our focus on sustainability is central to our participation, as we demonstrate how simple changes, like repurposing furniture or using sustainable materials, can have a positive impact on the environment.”

The partnership between Alsulaiman Group and the Diriyah Biennale Foundation also emphasises the importance of art in promoting cultural understanding exchange. By supporting initiatives like the Diriyah Biennale, Alsulaiman Group and Alsulaiman IKEA are contributing to the cultural enrichment of Saudi Arabia and the wider region.

Empowering Creativity Through Education

In addition to its support for the exhibition, Alsulaiman IKEA will also be hosting educational workshops at the JAX District.

These workshops, designed for both children and adults, focus on furniture design, reuse, and recycling, aligning with Alsulaiman Group's commitment to sustainability. Participants will have the opportunity to unleash their creativity and learn how to repurpose IKEA products, contributing to a more sustainable lifestyle and fostering environmental consciousness.

The workshops will take place in the month of May at the JAX District. Open to artists, creators, and enthusiasts alike, these workshops offer a unique opportunity to engage with the intersection of art, design, and sustainability.

The workshops will include a Furniture Design Master Class (12th, 13th, and 14th May), where participants will explore IKEA's Democratic Design philosophy, focusing on functionality, aesthetics, quality, sustainability, and affordability. Led by local experienced instructors and supported by IKEA's knowledge providers, participants will engage in a dynamic learning experience, gaining insight into the world of product creation and design.

Additional workshops at the event cater to diverse age groups and interests, such as "Little Splashes" (15th May) designed for children aged 6-11. For adults, the "Revive & Renew" (20th May) workshop offers insights into upcycling and revitalising existing furniture pieces, promoting sustainability through creative reuse. Participants of all ages can enjoy "Crafting with Nature" (21st May) a workshop that encourages the creation of home accessories from natural materials, fostering a deeper connection with the environment. These workshops are designed to be engaging and fun; inspiring participants to rethink their approach to sustainability and recycling.

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About Alsulaiman Group

Established in 1983 and headquartered in Jeddah, Alsulaiman Group is a leading Saudi-based holding group with a rich 40-year history of operating across an array of fundamental sectors. With a diversified portfolio of more than 8 companies under its umbrella, the Group has established a strong presence in 4 markets, providing employment opportunities to over 5000 dedicated professionals. Every year, Alsulaiman Group welcomes over 40 million customers across its 40 meeting points, offering exceptional products and services. The Group's operations span various industries, including retail where it operates renowned brands such as IKEA Saudi Arabia & Bahrain and Circle K. In the logistics sector, Alsulaiman Group is associated with Flow progressive logistics and Salasa, ensuring efficient supply chain management. The Group's technology ventures include Cartlow, Qanvast, and Livspace, driving digital innovation and revolutionising the way people engage with technology. These companies are powering the ecosystem in their respective sectors. Cartlow is the leading player in reverse logistics across the MENA region, meanwhile, Livspace and Qanvast are making significant strides in the home interior and renovation sector. Additionally, Alsulaiman Group's subsidiaries, Sarh Holding, Ehteraf, and Akeed, contribute to the growth and development of the real estate industry.  With an unwavering entrepreneurial spirit and a relentless pursuit of innovation, Alsulaiman Group continues to shape its legacy, aiming to make a positive impact on people's lives and their environment.

For more information, visit: https://alsulaimangroup.com/

ABOUT THE DIRIYAH BIENNALE FOUNDATION

Inspired by the changes taking place in Saudi Arabia and the heritage site of Diriyah, the Diriyah Biennale Foundation assumes a critical role in nurturing creative expression and instilling an appreciation for culture and the arts and their transformative potential. The Foundation aspires to be a catalyst for lifelong learning and serves Saudi Arabia’s communities by offering opportunities to engage with the burgeoning local art scene. Central to the Foundation’s mandate is staging two recurring world-class biennales in contemporary and Islamic arts, organizing year-round interactive educational programs, and overseeing the activation of JAX, a creative district with industrial heritage based in Diriyah. At this historical moment of evolution and growth in Saudi Arabia, DBF’s biennales showcase some of the world’s leading artists, drive cultural exchange between the Kingdom and international communities, promote dialogue and understanding, and further establish Saudi Arabia as an important cultural center.