Telecommunications giant selects EMC's Federation Enterprise Hybrid Cloud, Software-Defined Storage and All-Flash storage solutions to power IT operations and fuel innovation
EMC Egypt and Etisalat Misr today announced a transformational IT project to create an agile and efficient foundation for rapid business and customer growth.
The telecommunications giant has deployed the EMC Federation Enterprise Hybrid Cloud Solution together with EMC ViPR Controller software-defined storage and VMware vCloud Automation Center Suite to drive automation and self-provisioning capabilities to enhance service delivery across multiple lines of business.
Etisalat Misr has also selected EMC's VNX-F all-Flash storage array to drive application performance to meet the needs of steadily increasing workloads, while enhancing scalability and availability.
Customer Benefits:
Optimal Cloud Delivery Model fit for business consumption - the EMC Cloud Advisory Service helped Etisalat determine cloud application placement, define cloud architecture to deliver IT as a Service, build the business case, assess the readiness for service automation and develop a transformational roadmap for business and IT.
Enhanced Service Delivery - the EMC Hybrid Cloud self-service portal allows users to provision new storage, backup, database and platform services allowing IT teams time to focus on innovation rather than service and support.
Increased Efficiency and Transparency -storage automation through ViPR Controller has improved storage utilization and significantly reduced operational time. VMware VCloud Automation Center simplifies management while driving cost transparency
Improved Performance - VNX-F has enabled Etisalat Misr to improve application performance by 300% and significantly reduced database response time from 8-10 minutes to sub-millisecond speeds.
Agility - Allows IT to provision a blend of private and public cloud environments to support current business applications while enabling the scale to developing next generation applications for the future.
Customer Challenges:
Etisalat Misr continues to be one of Egypt's leading telecommunication providers offering consumers across the country access to fastest broadband internet connection in the market in addition to a mix of industry leading services.
With a clear focus on enhancing customer satisfaction through improved service offerings and delivery, Etisalat Misr aimed to revolutionize its IT backbone powered on IT-as-a-Service capabilities that would enable the agility and efficiency to support its ambitious growth trajectory. That's when Etisalat turned to EMC.
Senior Business and IT consultants from EMC Global Services helped define the right cloud vision for Etisalat through providing a cloud strategy that met the specific needs of the business, understanding the current IT capabilities, and rate of change the IT organization could sustain.
On that basis, Etisalat Misr selected the EMC Federation Enterprise Hybrid Cloud to seamlessly extend their private data center into the public cloud - using the same tools and processes they already have in place without adding costs or complexity to the existing environment.
Built on a combination of industry leading EMC and VMware technologies, the new solution enables the IT team at Etisalat Misr to create a single platform to effectively manage both traditional and next generation applications. With ViPR Controller, the telecommunications leader is able to enable new Storage-as-a-service capabilities to optimize costs and storage without adding unnecessary managerial complexity. Adding EMC VNX-F mid-range flash storage to the mix further enables Etisalat Misr to power application performance to aid availability and service delivery.
Customer Quote:
Khalid AlMansouri, Chief Information Officer, Etisalat Misr
"At Etisalat Misr, we believe that a strong IT backbone remains critical to our ability to innovate to introduce new offerings and better meet the needs our consumers. The Combination of EMC Hybrid Cloud Solution, ViPR Controller, VNX-F and the VMware vCloud Automation Center Suite enables us to build a foundation to manage future storage and application growth while enabling new automation and auto provisioning capabilities to optimize costs and the use of resources. The new transformative infrastructure is a step forward in Etisalat Misr's mission to redefine the future of telecommunications services in Egypt."
EMC Quote:
Mohammed Amin, Senior Vice President, EMC Turkey, Eastern Europe, Africa and the Middle East
"We are proud to announce this revolutionary project with Etisalat Misr that leverages the power of EMC Federation Technologies to create a hyperscale cloud storage infrastructure that redefines the economic benefits of cloud storage. Etisalat Misr's drive to achieve an IT-as-a-Service Environment built on the EMC Hybrid Cloud Solution is an outstanding industry practice that highlights how service providers and enterprises stand to gain immense value from balancing the performance, security and compliance capabilities of the private cloud with the agility and cost benefits of a public cloud. We look forward to continuing to work with Etisalat Misr on their journey to the third platform to breed innovation and service excellence for customers."
Lorenzo Lumassi, Vice President of EMC Global Services Middle East.
"We helped execute the strategy--including a business case--using an innovative, tool-based approach to workload analysis that places workloads in the optimal private, public, or hybrid cloud model by analyzing Etisalat's business and technology requirements"
About EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset - information - in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.
EMC and VMware are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.
© Press Release 2015