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Etihad Airways, the national airline of the United Arab Emirates, has partnered with luxury department store Bloomingdale's- Dubai as the retailer launches its Fall 2016 seasonal campaign. The airline is showcasing its iconic 'penthouse in the sky', The Residence, inside the store at Dubai Mall.
Etihad Airways will also offer Bloomingdale's - Dubai customers who spend more than AED 1,500 in store the opportunity to enter an exclusive draw during the two-week showcase. Two winners will each receive Business Class return tickets for two from Abu Dhabi to New York and a three-night stay at the renowned Plaza Hotel. Additionally, everyone visiting the in-store pop-up will receive exclusive offers on flights and holiday packages, including up to 20 per cent off flights and up to 60 per cent off holiday packages using a promo code.
The collaboration with Bloomingdale's - Dubai forms part of Etihad Airways' strategy to explore innovative collaborations with premium brands as the airline continues to reimagine the flying experience. This latest partnership will enable the retailer's chic and fashionable customers to experience the latest in high-end travel by touring The Residence - the airline's ultra-luxurious three-room suite - while Etihad Airways' guests shop for the latest in-trend travel accessories ahead of their next trip.
Bloomingdale's - Dubai customers will be able to experience The Residence, which boasts an area of 125 sq feet until 3 September 2016. The revolutionary cabin features a large 32-inch LCD monitor in the living room and a 24-inch version in the bedroom. Guests who stay at The Residence will have their every need catered for by a dedicated Savoy Butler Academy trained butler.
The Residence is available on Etihad Airways' Airbus A380 on five routes from its Abu Dhabi hub: London, New York, Mumbai, Sydney and Melbourne. Customers who book The Residence while in the store will earn enough air miles for a return Business Class ticket to selected destinations in the airline's network.
Mohammad Al Bulooki, Etihad Airways Vice President - UAE Commercial, said: "Etihad Airways' collaboration with Bloomingdale's-Dubai showcases the airline's dedication to providing its guests with innovative and superior products and services. Bloomingdale's is the most iconic store in the world, so it is a perfect opportunity for Etihad Airways to collaborate with this retailer which has an outstanding reputation for quality and creativity."
A selection of Bloomingdale's - Dubai's premium travel accessories is on show inside The Residence. The store also offers a personalised shopping service to ensure customers have the latest and most desirable merchandise best suited to their travel needs.
Dee Sarai, Vice President - Commercial, Bloomingdale's, Al Tayer Group, said: "At Bloomingdale's - Dubai we are always looking to offer our customers a world class experience 'like no other', and with this exclusive partnership with Etihad Airways, they will be able to take a tour of the most luxurious living space in the sky, while shopping their favourite brands."
The Residence is located in Bloomingdale's - Dubai's Dubai Mall store until 3 September 2016. Etihad Airways cabin crew and other staff will be available in store to take bookings and to answer customers' queries. For more information on Etihad Airways please visit: etihad.com
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About Bloomingdale's - Dubai
Delivering a world-class retail experience, Bloomingdale's Dubai is a full-line, upscale department store showcasing a brand portfolio representing the latest and most desirable merchandise across every category throughout both, the main and Home stores.
Inspired by the flagship Bloomingdale's store in Manhattan on 59th Street and Lexington Avenue and the West Coast flagship in San Francisco, Bloomingdale's Dubai is a contemporary store with splashes of decorative elements throughout both stores, from the signature black and white checkerboard floors in crystallized marble to the fountain at the heart of the Home store.
Located at The Atrium of The Dubai Mall, the Bloomingdale's - Dubai main store showcases an esteemed international brand portfolio of apparel, beauty, fine jewellery and accessories across three floors and an approximate 146,000 square feet.
About Etihad Airways
Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising four business divisions - Etihad Airways, the national airline of the United Arab Emirates, Etihad Airways Engineering, Hala Group and Airline Equity Partners. The group has minority investments in seven airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional.
From its Abu Dhabi base, Etihad Airways flies to, or has announced plans to serve, 117 passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and the Americas. The airline has a fleet of 122Airbus and Boeing aircraft, with 204 aircraft on firm order, including 71 Boeing 787s, 25 Boeing 777Xs, 62 Airbus A350s and 10 Airbus A380s. For more information, please visit: www.etihad.com
For more information contact:
Etihad Airways Duty Media Officer
Tel: +971 50 818 9596
Email: dutymediaofficer@etihad.ae
© Press Release 2016
