• Introduces anti-counterfeit technologies to counter the growing menace of spurious drugs
• Ess Dee to invest US$ 25 million in R&D in the next few years
Dubai - Ess Dee Aluminium Ltd; an end-to-end pharmaceutical packaging solutions provider, today announced its entry into the anti-counterfeit packaging segment.
The company presented its anti-counterfeit technologies to counter the growing menace of spurious drugs.
These include products such as aluminium strip pack foil; aluminium blister pack foil; PVC film; PVDC coated PVC film; cold form Alu Alu / tropicalized laminate; child resistant laminates; laminates for oral re hydration salts, cough lozenges, antacids anti TB kits.
Ess Dee's technology involves the incorporation of various images on the printed foil having a three dimensional/reflective effect. In case of blister and strip packs, a company logo is printed in three dimensional effects on lid foil. Others have a holographic effect through direct printing on lid foil.
These products have been indigenously developed in the company's state-of-the-art R&D centre. Ess Dee's investments in these technologies will be to the tune of US$ 25 million over the next few years.
The products are primarily targeted toward fast moving and well known brands which are easily manufactured, are available over the counter (OTC products), are supplied to government institutions and are products for exports.
Mr. Sudip Dutta, Chairman and Managing Director, Ess Dee Aluminium, said, "The move will facilitate top line growth of pharma customers whose major brands loose 30-35% revenue to counterfeiting- this will automatically have a positive impact on our volumes and revenue."
Mr. Dutta added, "This move will also embolden the pharma companies to launch high-end researched molecules that are potential blockbusters, with protection from the threat of spurious and anti counterfeit elements."
Ess Dee caters to number of blue-chip pharmaceutical companies such as Pfizer, Cipla, Bayer, Ranbaxy, Glenmark etc. Ess Dee will provide customized products according to its customers' needs. Other packaging technologies that Ess Dee recently launched in its portfolio are Alu Alu, Child resistant, tropical and ORS laminates.
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© Press Release 2007
