Ermenegildo Zegna sunglasses will be available with Zeiss polarizing lenses across all leading optical stores in UAE.
Being 50% lighter than glass and 15% lighter than polycarbonate, the durable lens doesn't wrap or blister under extreme conditions, making it a perfect fit for the UAE market.
Dubai, Feb 20, 2013
How often do you look stylish combined with comfort and practicality? Offering a solution for all those times when you wanted to look haute and happening, Ermenegildo Zegna Eyewear, one of Italy's most famous luxury brands announced its partnership with Carl Zeiss Vision Sunlens for the supply of gradient and polarized lenses for its sunglass collection.
The Italian label dominates the international men's luxury market and the agreement with Carl Zeiss Vision, a worldwide leader in the production of precision optics, confirms its search for excellence as a strategic factor in the development of each project and partnership. Beginning with Spring-Summer 2013, all Ermenegildo Zegna sunglasses will be available with Zeiss polarizing lenses. The 'Z' of the Zeiss logo, imprinted on the lenses, guarantees the uniqueness and authenticity of Zeiss technology and seals the bond between the two companies, both of which are committed to excellence.
With impeccable production technology and best-in-class materials used, these top-of-the-range lenses ensure precision vision and optical resolution that remains unchanged over time. It also offers total screening of UV rays and a high degree of polarization that does not affect colour perception; but rather intensifies each colour shade. Being 50% lighter than glass and 15% lighter than polycarbonate, the durable lens doesn't wrap or blister under extreme conditions, making it a perfect fit for the UAE market.
With over 100 years of history of passion for quality and innovation, the 2013 sunglass collection from Ermenegildo Zegna presents the themes of a tradition that is enriched by new style features, details in refined materials and hi-tech lenses, for a stylish contemporary look. The 2013 eyewear collection perfectly embodies the brand's spirit with its classic and retro shapes. Embellished with metal details, recall timeless icons and bright shades the new collection combined with Zeiss polarized lenses breathe high-precision craftsmanship offering the UAE market an elegant concept with refined style.
This lovely new collection from Ermenegildo Zegna Sunglass featuring Zeiss polarized lenses will be available in UAE across all leading optical stores in late November 2012.
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About Ermenegildo Zegna Group
The Ermenegildo Zegna Group today is one of Italy's most famous family driven enterprises. Over the last century the business gene and entrepreneurial spirit has been passed down through the generations, ensuring that the name Zegna remains synonymous with pioneers of business. Growth has been possible through shrewd diversification of the offering, which now ranges from clothing to accessories, and strategies which have enabled the Ermenegildo Zegna brand to grow successfully throughout the world.
There is far more to Zegna's success than this though: a strong and consolidated business culture that allows young talents to emerge in the company-wide quest for quality, and a constant focus on customers and people.
About Carl Zeiss Vision
Carl Zeiss Vision Sunlens is the division of Carl Zeiss dedicated to research, development and production of high quality Plano sun lenses. Carl Zeiss Vision Sunlens headquarters are based in Castiglione Olona (Varese, Italy) with a large production structure and laboratory which represents the heart of the company.
However, Carl Zeiss Vision Sunlens' reach is global.
Through long-term expertise and know-how in tints, Carl Zeiss Vision Sunlens creates performance lenses but also sets color trends, which are taken as guidelines by the major players of the sun industry. In the markets for Industrial Solutions, Research Solutions, Medical Technology and Consumer Optics, Carl Zeiss has contributed to technological progress all over the world for more than 165 years and enhances the quality of life of many people around the globe.
About BUZ PR
Business Unlimited Zone (BUZ) - is a Dubai based 360° consulting firm that offers comprehensive consultancy services. Over the years, BUZ has built a special aptitude to look at Business solutions in a holistic perspective. This has brought a solid structural competency in Management and Marketing Consultancy, Events and Exhibitions, Public Relations and Human Resources & Recruiting.
BUZ stands as the most experienced consulting firm and as a result, it has been associated with many prestigious companies, institutions and organizations in the region.
For further information, please contact:
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Email: suchita@ibuz.ae
© Press Release 2013
