World-leading automotive supplier records more than 25 per cent diesel systems sales growth in Middle East for first half of 2013
Dubai, UAE: Clean technology and increasing popularity of diesel engines in commercial vehicles are the reasons behind the remarkable growth and sales volume of diesel systems for one of the Middle East's leading automotive suppliers, its regional boss said today.
Guido Gring, Vice President of Bosch Automotive Aftermarket, Middle East and Africa stated that the emission measures and sustainable components used in Bosch diesel systems were backed up by a significant boost in the number of diesel vehicles in the region.
Diesel systems for commercial vehicles have consistently been the best earner for Bosch Automotive Aftermarket in the Middle East and Africa region, and have always been on an upward sales growth curve year-on-year, even during the global economic downturn a few years ago.
"In 2012, Bosch diesel systems accounted for about half of our overall sales revenue for the automotive business sector in the MENA region," said Gring. "Half way through 2013, our diesel systems division continues to lead the way - sales for the first half of this year have grown by more than 25 per cent compared to the first six months of 2012."
Gring said that the Bosch common-rail diesel system - the most popular of all Bosch diesel systems - will play a major role in meeting global exhaust emission regulations.
He added: "The combination of Bosch common-rail technology and exhaust-gas treatment is guaranteeing a sustainable and successful future for the diesel engine. The commercial vehicles diesel systems growth for Bosch in the MENA region in 2013 is also reflected in sales of our common-rail systems, which for the first six months this year have increased by more than 40% versus the same period last year."
Research has found that diesel vehicles emit up to 25 per cent less CO2 less than comparable vehicles with gasoline engines. Not only are they more eco-friendly, diesel engines are also far more efficient - in terms of fuel consumption, the diesel engine is about 30 per cent more efficient than a comparable gasoline engine.
The combined eco-friendliness and efficiency of Bosch diesel systems provide the perfect match for commercial vehicles that are constantly on Middle East roads.
"Businesses using commercial vehicles are driven by ownership costs, and the diesel engine is ideal for commercial vehicles that clock up to 10,000kms or more per year," concluded Gring.
"Manufacturers, dealers, and end-users in the Middle East are now more environmentally conscious and this is driving demand for diesel technology. Bosch is a world-wide leader in that respect - the technology that we use is in our diesel systems is safe, efficient and durable."
Bosch Automotive has a rich history in diesel system technology. In 1936, the German based company delivered the first diesel injection system to commercial vehicles, which was soon extended to passenger vehicles.
In the last two years, 2.5 million diesel engines in Europe were equipped with the Bosch-supplied Denoxtronic Urea Dosing system, which reduces the nitrogen-oxide output by up to 95 per cent. The company plans to introduce the same system to the Middle East within the next five years.
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About Bosch
The Automotive Aftermarket division (AA) provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and a wide range of spare parts - from new and exchange parts to repair solutions - for passenger cars and commercial vehicles.
Its product portfolio includes products made as Bosch original equipment, as well as aftermarket products and services developed and manufactured in-house. More than 16,000 associates in 140 countries, as well as a global logistics network, ensure that some 450,000 different spare parts reach customers quickly and on time. In its "Automotive Service Solutions" operations, AA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the "Bosch Service" repair-shop franchise, one of the world's largest independent chains of repair-shops, with some 16,000 franchises.
Additional information can be accessed at www.bosch-automotive.com.
The Bosch Group is a leading global supplier of technology and services, active in the fields of automotive technology, energy and building technology, industrial technology, and consumer goods. According to preliminary figures, more than 306,000 associates generated sales of 52.3 billion euros in 2012. The Bosch Group comprises Robert Bosch GmbH and its more than 350 subsidiaries and regional companies in some 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.5 billion euros for research and development in 2012, and applied for over 4,700 patents worldwide. The Bosch Group's products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is "Invented for life."
Further information is available online at www.bosch.com and www.bosch-press.com
For further press information please contact:
Fadi Tadros Gareth Wright / Hanae Ouakrime
Marketing Communications Manager Total Communications
Robert Bosch Middle East FZE Tel: +971 4 428 1502 Mob: +971 50 273 3832
Tel: +971 4 2123368 Email: gareth@totalcompr.ae
Email: fadi.tadros@ae.bosch.com
© Press Release 2013
